storytelling

164: Storytelling Deconstructed: The Hard Data Behind Emotive Creative

July 30, 2019July 30, 2019

This week’s “Marketing Today” was recorded live at the 2019 Incite Group Brand Marketing Summit in San Francisco. The topic of this panel discussion was… Read More »

151: Ty Shay on performance storytelling and marketing jiujitsu

May 1, 2019August 12, 2019

This week on the “Marketing Today,” podcast, Alan talks with Ty Shay, global chief marketing officer for Norton LifeLock, which was acquired by Symantec two… Read More »

143: Intel’s Alyson Griffin believes in the power of change

April 3, 2019August 12, 2019

For this week’s episode of “Marketing Today,” Alan talks with Alyson Griffin, vice president of global marketing at Intel, where she’s recently taken the reins… Read More »

133: Cal Fussman on the art and power of asking great questions

January 23, 2019August 12, 2019

Cal Fussman - Speaker, Author, Podcast Host

This week’s “Marketing Today,” is an untraditional episode, but it’s packed with insight, humor, compassion, and, yes, a marketing lesson or two. Alan sat down… Read More »

119: Scott Mueller of Shopchology on where modern retail is headed

October 17, 2018August 12, 2019

In this week’s episode of “Marketing Today,” Alan talks with Scott Mueller, president at Shopchology, a shopper marketing and insights company. During the podcast, they… Read More »

79: David Aaker on the power of stories and the fight for the soul of capitalism

January 24, 2018August 12, 2019

In this week’s episode of “Marketing Today,” Alan talks with David Aaker, who is widely recognized as the father of modern branding. He’s the vice… Read More »

74: The chips stack up nicely for Jennifer Saenz

December 6, 2017August 12, 2019

In this week’s episode of “Marketing Today,” Alan sits down with Jennifer Saenz, CMO at Frito-Lay. Saenz has a self-described “pretty meaty role” at Frito-Lay,… Read More »