119: Scott Mueller of Shopchology on where modern retail is headed
In this week’s episode of “Marketing Today,” Alan talks with Scott Mueller, president at Shopchology, a shopper marketing and insights company. During the podcast, they… Read More »
storytelling
79: David Aaker on the power of stories and the fight for the soul of capitalism
In this week’s episode of “Marketing Today,” Alan talks with David Aaker, who is widely recognized as the father of modern branding. He’s the vice… Read More »
74: The chips stack up nicely for Jennifer Saenz
In this week’s episode of “Marketing Today,” Alan sits down with Jennifer Saenz, CMO at Frito-Lay. Saenz has a self-described “pretty meaty role” at Frito-Lay,… Read More »