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79: David Aaker on the power of stories and the fight for the soul of capitalism

January 24, 2018November 29, 2020

In this week’s episode of “Marketing Today,” Alan talks with David Aaker, who is widely recognized as the father of modern branding. He’s the vice… Read More »79: David Aaker on the power of stories and the fight for the soul of capitalism

46: Clay Hausmann: The CMO stays in the picture

May 17, 2017December 26, 2020

Clay Hausmann is the CMO for Aktana, a San Francisco-based company that uses data-driven insights to support life-science sales and marketing teams in providing physicians… Read More »46: Clay Hausmann: The CMO stays in the picture