On this 247th episode of “Marketing Today,” host Alan Hart speaks with Julie Roehm, the chief marketing and experience officer at Party City. More than… Read More »247: Forget 2020? Party City and Julie Roehm have made the best of it and more
During this 186th episode of “Marketing Today,” host Alan Hart interviews Jared Gardner, from Qualtrics. Gardner has led search, conversion rate optimization, analytics, and content… Read More »186: Web Optimization at Qualtrics with Jared Gardner
This week on “Marketing Today,” Alan talks with Siddharth Taparia, senior vice president and head of marketing transformation at SAP, where his duties include overseeing… Read More »132: Siddharth Taparia and the creation of a transformational mindset at SAP