In this episode, Alan and Heather discuss Brand, the role of the CMO, and why focusing on the fundamentals will never go out of style.… Read More »355: Brand at its Best and Focusing on Fundamentals with Heather Stern, CMO at Lippincott
Todd Smith developed a deep respect for brands and brand managers early in his career. After years of working across several different industries, Todd has… Read More »339: Cultivating a Community of Brand Advocates with Todd Smith, CMO at Traeger
James Whitemore joins us with an update on the work and results he’s been driving at NetApp since he joined us last on Episode 234.… Read More »334: Using Data to Drive Transformation with CMO at NetApp James Whitemore
Biljana Cvetanovski is a partner at McKinsey & Company and leads their marketing and sales practice in the UK, Ireland, and Israel. In this episode,… Read More »296: Unpacking the Growth Triple Play with McKinsey’s Biljana Cvetanovski
During this 192nd episode of “Marketing Today,” host Alan Hart interviews Lina Shields, the chief media officer for Lilly USA. Starting in sales and eventually… Read More »192: Media Evolution with Chief Media Officer at Lilly, Lina Shields
This week on the “Marketing Today,” podcast, Alan talks with Tim Matthews, CMO of security software company, Exabeam, and author of “The Professional Marketer”, a… Read More »154: Exabeam’s Tim Matthews on the power of curiosity
Diana O’Brien is the first-ever CMO at Deloitte. In that role, she believes she’s lucky because she’s been given responsibility for everything from traditional brand… Read More »37: Deloitte CMO Diana O’Brien believes marketing comes to life on the front lines
Seth Kaufman’s career traces a steady and seemingly unstoppable ascent at PepsiCo. As an intern, he fell in love with the people, the brands and… Read More »30: Seth Kaufman focuses on culture and team to create success at PepsiCo