In this episode, Jon and I discuss System1, how they drive insights for marketers on the brand side, and what works in advertising today. Jon… Read More »357: The Science of What Works in Advertising with Jon Evans, Chief Customer Officer, System1 Group
In this week’s episode of “Marketing Today,” Alan talks with Michael Platt, who is the James S. Riepe University Professor at the University of Pennsylvania. He… Read More »139: Professor Michael Platt connects neuroscience with brand choice and loyalty
In this week’s episode of “Marketing Today,” Alan talks with Horst Stipp. Presently, Stipp is the Executive Vice President of Research and Innovation: Global and… Read More »67: From the Smurfs to the Olympics to neuroscience, Horst Stipp has seen (and researched) it all