Top Marketing Books for 2019
Below are my top marketing books for 2019 and links to the books as well as the interviews with the authors. Over the last year,… Read More »Top Marketing Books for 2019
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122: Seth Godin: “I’m just a guy noticing things”
This week’s “Marketing Today” features a very special guest. Alan talks with Seth Godin, author of 18 best-selling books, including “Free Prize Inside,” “Purple Cow,”… Read More »122: Seth Godin: “I’m just a guy noticing things”
97: Jeremy Wacksman feels right at home in helping people find theirs
In this week’s episode of “Marketing Today,” Alan talks with Jeremy Wacksman, chief marketing officer at Zillow Group, where he also oversees product management and… Read More »97: Jeremy Wacksman feels right at home in helping people find theirs
79: David Aaker on the power of stories and the fight for the soul of capitalism
In this week’s episode of “Marketing Today,” Alan talks with David Aaker, who is widely recognized as the father of modern branding. He’s the vice… Read More »79: David Aaker on the power of stories and the fight for the soul of capitalism
57: Welcome back, Colonel: George Felix and the revival of the KFC brand
As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with George Felix, director of brand communications at KFC. In… Read More »57: Welcome back, Colonel: George Felix and the revival of the KFC brand
37: Deloitte CMO Diana O’Brien believes marketing comes to life on the front lines
Diana O’Brien is the first-ever CMO at Deloitte. In that role, she believes she’s lucky because she’s been given responsibility for everything from traditional brand… Read More »37: Deloitte CMO Diana O’Brien believes marketing comes to life on the front lines
27: Every product tells a story – Hiscox Insurance Encourages Courage
Russ Findlay is the head of marketing for the U.S. at Hiscox, an international specialty insurer with a 115-year history. Prior to Hiscox, he worked… Read More »27: Every product tells a story – Hiscox Insurance Encourages Courage
26: Marketers can’t afford to treat consumers like computers
Tom Asacker is a keynote speaker and an adviser to executives and companies, and he is the author of five books, including “The Business of… Read More »26: Marketers can’t afford to treat consumers like computers
25: For Peter Horst, it’s critical to recognize simple human truths
Peter Horst is a former CMO at The Hershey Company. Prior to that, he spent 12 years at Capital One and was CMO of TD… Read More »25: For Peter Horst, it’s critical to recognize simple human truths
24: Laurel Hodge and Imgur keep it real to connect with millennial men
Laurel Hodge is director of creative strategy at the online image-sharing community, Imgur, which she says is “on a mission to lift people’s spirits for… Read More »24: Laurel Hodge and Imgur keep it real to connect with millennial men