97: Jeremy Wacksman feels right at home in helping people find theirs

Jeremy Wacksman CMO of Zillow Group

In this week’s episode of “Marketing Today,” Alan talks with Jeremy Wacksman, chief marketing officer at Zillow Group, where he also oversees product management and strategy. Wacksman’s experience prior to joining Zillow includes leading marketing and product management for Xbox Live. He holds a B.S. in computer engineering from Purdue […]

May 30, 2018

Read More

57: Welcome back, Colonel: George Felix and the revival of the KFC brand

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with George Felix, director of brand communications at KFC. In this podcast, they discuss KFC’s “The Return of Colonel Sanders” campaign. Felix describes the North Star of the campaign as a return to what the […]

August 16, 2017

Read More

37: Deloitte CMO Diana O’Brien believes marketing comes to life on the front lines

Diana OBrien

Diana O’Brien is the first-ever CMO at Deloitte. In that role, she believes she’s lucky because she’s been given responsibility for everything from traditional brand elements to clients, markets, sales, thought leadership, policy, and corporate citizenship, among other things. Basically, everything she “…needs to be successful.” She touches on many […]

March 15, 2017

Read More

27: Every product tells a story – Hiscox Insurance Encourages Courage

Russel Findlay

Russ Findlay is the head of marketing for the U.S. at Hiscox, an international specialty insurer with a 115-year history. Prior to Hiscox, he worked in consumer packaged goods with companies like Unilever, Pepsi and IHOP. In this podcast, he discusses marketing in general and his career path from CPG […]

January 4, 2017

Read More

26: Marketers can’t afford to treat consumers like computers

Tom Asacker

Tom Asacker is a keynote speaker and an adviser to executives and companies, and he is the author of five books, including “The Business of Belief.” He believes many marketers operate under the false assumption that people behave like computers, expecting them to make decisions based simply on the information […]

December 21, 2016

Read More

24: Laurel Hodge and Imgur keep it real to connect with millennial men

Laurel Hodge

Laurel Hodge is director of creative strategy at the online image-sharing community, Imgur, which she says is “on a mission to lift people’s spirits for a few moments every day.” But there’s a lot more to it than that. Imgur has more than 150 million monthly active users, and among […]

December 7, 2016

Read More