This week on the “Marketing Today” podcast, Alan talks with Jenny Rooney, editor of the CMO Network at Forbes. Rooney, who also runs initiatives at… Read More »158: Jenny Rooney Editor of the Forbes CMO Network on the state of marketing
Over the next three weeks, Alan takes us back to school with a podcast master class in marketing. To do this, he’ll be talking to… Read More »61: Philip Kotler: Marketing’s old guard keeps a constant eye on the future
Jan-Benedict (J.B.) Steenkamp is the C. Knox Massey Distinguished Professor and Area Chair of Marketing at the UNC Kenan-Flagler Business School. A highly regarded expert… Read More »40: Professor Jan-Benedict Steenkamp provides a master class on global branding