Kenan-Flagler Business School

137: Professor Jan-Benedict Steenkamp on the impact of hard discounters

February 20, 2019May 28, 2023

JB Steenkamp author of Retail Disruptors

This week on “Marketing Today,” Alan talks with Jan-Benedict Steenkamp, who is the C. Knox Massey Distinguished Professor of Marketing at the University of North Carolina… Read More »137: Professor Jan-Benedict Steenkamp on the impact of hard discounters

40: Professor Jan-Benedict Steenkamp provides a master class on global branding

April 5, 2017May 28, 2023

Jan-Benedict (J.B.) Steenkamp is the C. Knox Massey Distinguished Professor and Area Chair of Marketing at the UNC Kenan-Flagler Business School. A highly regarded expert… Read More »40: Professor Jan-Benedict Steenkamp provides a master class on global branding