Tim Schroder is the SVP of Marketing at Save A Lot where he focuses on delivering quality foods and customer experience. In this episode, Alan… Read More »278: Breaking Out of the Sea of Sameness with Save A Lot’s Tim Schroder
During this 200th episode of “Marketing Today,” I look back at the previous 199 episodes and shares highlights from some of his favorite interviews over… Read More »200: 200 Episodes and Counting – A Look Back
This week on “Marketing Today,” Alan talks with Jan-Benedict Steenkamp, who is the C. Knox Massey Distinguished Professor of Marketing at the University of North Carolina… Read More »137: Professor Jan-Benedict Steenkamp on the impact of hard discounters
Jan-Benedict (J.B.) Steenkamp is the C. Knox Massey Distinguished Professor and Area Chair of Marketing at the UNC Kenan-Flagler Business School. A highly regarded expert… Read More »40: Professor Jan-Benedict Steenkamp provides a master class on global branding