Ipsos

323: The Scientific Method and Marketing with Campbell’s Linda Lee

August 3, 2022May 26, 2023

Linda Lee, CMO of Meals and Beverages at Campbell Soup Company

Using her background as an engineer, Linda Lee, CMO of Meals & Beverages at Campbell Soup Company, institutes the Scientific Method in marketing the large… Read More »323: The Scientific Method and Marketing with Campbell’s Linda Lee

193: Brand Hacks with Author Emmanuel Probst

February 5, 2020May 26, 2023

During this 193rd episode of “Marketing Today,” host Alan Hart interviews Dr. Emmanuel Probst, the author of “Brand Hacks: How to Build Brands by Fulfilling… Read More »193: Brand Hacks with Author Emmanuel Probst