During this episode of “Marketing Today,” host Alan Hart interviews Dara Treseder, Chief Marketing Officer at Carbon. Before Carbon, Treseder was the CMO at GE… Read More »173: Merging Art and Science with Dara Treseder at Carbon
Linda Boff is the CMO of GE, a behemoth company with over 300,000 employees worldwide. While certainly an established brand, it’s a company in transition,… Read More »34: CMO Linda Boff markets GE as a digital industrial company
Linda Lee, GE Capital’s Global Advertising and Brand Director, sits down with Alan Hart. Linda and the rest of her team recently took home an… Read More »11: Linda Lee, Global Advertising and Brand Director at GE Capital