Frito-Lay

313: Becoming a Market Maker with Pernod Ricard’s Pam Forbus

May 25, 2022May 26, 2023

Pam Forbus CMO at Pernod Ricard NA

Pam Forbus is the CMO of Pernod Ricard, where she focuses on building trusted brands through consumer-centric marketing. Pam is the leader behind many recognizable… Read More »313: Becoming a Market Maker with Pernod Ricard’s Pam Forbus

74: The chips stack up nicely for Jennifer Saenz

December 6, 2017May 28, 2023

Jennifer Saenz on Marketing Today

In this week’s episode of “Marketing Today,” Alan sits down with Jennifer Saenz, CMO at Frito-Lay. Saenz has a self-described “pretty meaty role” at Frito-Lay,… Read More »74: The chips stack up nicely for Jennifer Saenz