Ehrenberg-Bass Institute

200: 200 Episodes and Counting – A Look Back

March 25, 2020May 26, 2023

Marketing Today with Alan Hart - 200 Episodes

During this 200th episode of “Marketing Today,” I look back at the previous 199 episodes and shares highlights from some of his favorite interviews over… Read More »200: 200 Episodes and Counting – A Look Back

63: Byron Sharp tells us what branding is all about

September 27, 2017May 26, 2023

This is the third and final installment of Alan’s back-to-school podcast master class in marketing. This week, his conversation is with Byron Sharp, professor of… Read More »63: Byron Sharp tells us what branding is all about