Chris Balach, senior brand manager of Extra Gum, sat down with Alan Hart to discuss his recent Effie win. Gum had been in a 2-year… Read More »14: Chris Balach, Team Leader, Shopper Marketing & Consumer Promotions, Wrigley (former Sr. Brand Manager, Extra Gum & Mints)
Mark-Hans Richer of Harley-Davidson spoke to Alan Hart about what many scoffed at a few years ago: Take a brand with an aging owner base… Read More »13: Mark-Hans Richer, Global Chief Marketing Officer, Harley Davidson
Tips, advice, and insights from the industry’s top, award-winning marketers. “Oscar’s problem with the healthcare industry is that it’s viewed as inhumane. The industry doesn’t… Read More »12: Veronica Parker-Hahn, VP of Marketing at Oscar Insurance
Linda Lee, GE Capital’s Global Advertising and Brand Director, sits down with Alan Hart. Linda and the rest of her team recently took home an… Read More »11: Linda Lee, Global Advertising and Brand Director at GE Capital
Fresh off of claiming an Effie at the prestigious Effie Awards Gala in New York, Ana Russell, General Manager of Brand Marketing at Audi of… Read More »10: Ana Russell, General Manager of Brand Marketing at Audi of America Inc.
Tips, advice, and insights from the industry’s top, award-winning marketers. Alan Hart sits down with Chris Stamper, SVP of Corporate Marketing at TD Bank, to… Read More »9: Chris Stamper, SVP of Corporate Marketing at TD Bank
Tips, advice, and insights from the industry’s top, award-winning marketers. Alex Ho, Executive Director of Marketing at American Greetings, sits down to talk with Alan… Read More »8: Alex Hoe, Executive Director of Marketing at American Greetings
Tips, advice, and insights from the industry’s top, award-winning marketers. Eric Fuller from Pepsi Co. talks with Alan Hart about what made the company’s Super… Read More »6: Eric Fuller, Marketing Director at Pepsi
Tips, advice, and insights from the industry’s top, award-winning marketers. Diageo’s Matt Pechman sits down with Alan Hart to discuss Diageo’s highly touted Tonight We… Read More »5: Matt Pechman, Director of Gins at Diageo
Tips, advice, and insights from the industry’s top, award-winning marketers. Tom Bick at Oscar Mayer talks to Alan Hart about what made the brand’s Say… Read More »4: Tom Bick, Senior Director of Advertising and Integrated Marketing at Oscar Mayer