As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Bill Blubaugh, senior brand director of sweets and refreshments… Read More »60: Bill Blubaugh and the brand you suck — that doesn’t suck
As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Bill Beck, vice president of brand marketing at Whirlpool.… Read More »59: Bill Beck loves working for an iconic brand that cares
As part of an ongoing series of conversations with 2017 Effie-winning marketers, I spoke with Angela Gusse, marketing director for Pop-Tarts at The Kellogg Company.… Read More »58: Angela Gusse finds the right flavor for Pop-Tarts
As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with George Felix, director of brand communications at KFC. In… Read More »57: Welcome back, Colonel: George Felix and the revival of the KFC brand
As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Jeff Wurtzel, senior brand manager at Mars/Wrigley, who oversees… Read More »56: Jeff Wurtzel unwraps Extra Gum’s winning campaign
As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Kristina Duncan who, as vice president for global marketing… Read More »55: Kristina Duncan and the reinvention of a cultural icon
As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Ryan Davis, global marketing communications director for Overwatch, a… Read More »53: Ryan Davis goes big with Overwatch
As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Pete Carter who, as marketing director at Procter &… Read More »52: Pete Carter at P&G believes in the power of an idea
Kathleen Dunlop is global marketing director for the Unilever brand, Vaseline. In this week’s “Marketing Today” podcast, she talks about “The Vaseline Healing Project,” a… Read More »51: A brand leader with a conscience: Kathleen Dunlop of Vaseline
Honey Maid is a classic, all-American brand that’s been part of families lives since 1925. But by 2013 it was seen as old-fashioned. Our challenge… Read More »15: Gary Osifchin, Portfolio Lead, Biscuits NA, Mondelez – Honey Maid Brand