In this episode, Alan and Nick discuss Nick’s thoughts on the future of Brand Experience, how he is approaching e-commerce and digital marketing challenges at… Read More »351: Designing The Brand Experience: From First Exposure to Advocate with Nick Horan, Global Brand Experience Lead for Vanish at Reckitt
Lorraine Barber-Miller is the Chief Marketing & E-Commerce Officer at Philips, a 130-year-old company in the middle of a large marketing transformation. In this episode,… Read More »272: Seeing the Whole Picture of a Marketing Transformation with Philips’s Lorraine Barber-Miller
In this 253rd episode of Marketing Today, Alan Harts talks with Erica Chan, who leads brand, customer experience, and insights at Alibaba Group, one of… Read More »253: The Gateways to Going Global with Your Brand with Alibaba’s Erica Chan
During this episode of “Marketing Today,” host Alan Hart interviews Marcus Startzel, Chief Executive Officer at Whitebox. Whitebox is powering the D2C economy, providing an… Read More »174: Direct-to-Consumer Economy with Marcus Startzel, CEO at Whitebox
When it comes to CPG, Mike Senackerib’s marketing career has literally run the gamut from soup to nuts. After getting his start working on the… Read More »50: Hungry for a startup: Mike Senackerib wants to bring joy to healthy