On this 256th episode of Marketing Today, Alan Hart and Eduardo Luz, Chief Brand and Concept Officer at Panera, discuss the pivots Panera executed during… Read More »256: Human Behavior Should Inform Your Brand Positioning with Panera’s Eduardo Luz
On this 228th episode of “Marketing Today,” host Alan Hart interviews Carrie Seifer, the GM of GlobalWebIndex in North America. The company is a market… Read More »228: Advertising wake-up call with GWI’s Carrie Seifer
During this 209th episode of “Marketing Today,” host Alan Hart interviews Kelly Gillease, chief marketing officer at NerdWallet. Today, we talk a lot about Gillease’s… Read More »209: NerdWallet Brand, Measurement, and Insights with CMO Kelly Gillease
This week on “Marketing Today,” Alan talks with Andrew Konya, CEO of Remesh, a company he co-founded in 2014 with the mission to create a… Read More »136: Andrew Konya and his relentless pursuit of the truth
In this week’s episode of “Marketing Today,” Alan talks with Richard Shotton, author of the book, “The Choice Factory: 25 Behavioural Biases That Influence… Read More »124: Richard Shotton on personality, context, and behavior
In this week’s episode of “Marketing Today,” Alan talks with Jeremy Wacksman, chief marketing officer at Zillow Group, where he also oversees product management and… Read More »97: Jeremy Wacksman feels right at home in helping people find theirs