Campaign Strategy

141: Mizzen + Main is the perfect fit for CMO Stephanie Swingle

March 20, 2019March 20, 2019

This week on “Marketing Today,” Alan talks with Stephanie Swingle, chief marketing officer for Mizzen + Main, a company with a new way of making… Read More »

140: New York Times CMO David Rubin on the paper’s brave new world

March 13, 2019March 13, 2019

This week on “Marketing Today,” Alan talks with David Rubin, chief marketing officer at The New York Times. With perhaps a somewhat unexpected career beginning… Read More »

134: Jill Baskin’s new creative vision for Hershey

January 30, 2019January 30, 2019

This week on “Marketing Today,” Alan talks with Jill Baskin, CMO at the Hershey Company, where she’s been for just over a year now. Previously,… Read More »

105: Jennifer Halloran on leading MassMutual’s comprehensive rebranding efforts

July 25, 2018July 25, 2018

In this week’s episode of “Marketing Today,” Alan’s conversation is with Jennifer Halloran, head of brand and advertising at MassMutual. The beginning of Halloran’s tenure… Read More »