Campaign Strategy

134: Jill Baskin’s new creative vision for Hershey

January 30, 2019January 30, 2019

This week on “Marketing Today,” Alan talks with Jill Baskin, CMO at the Hershey Company, where she’s been for just over a year now. Previously,… Read More »

105: Jennifer Halloran on leading MassMutual’s comprehensive rebranding efforts

July 25, 2018July 25, 2018

In this week’s episode of “Marketing Today,” Alan’s conversation is with Jennifer Halloran, head of brand and advertising at MassMutual. The beginning of Halloran’s tenure… Read More »