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60: Bill Blubaugh and the brand you suck — that doesn’t suck

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Bill Blubaugh, senior brand director of sweets and refreshments at The Hershey Company. In this podcast, they discuss the Jolly Rancher brand and its “A New Media Model to Transform a Brand that Sucks” […]

September 6, 2017

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45: CMO Josh London is a marketer without borders

Josh London, CMO at IDG

Josh London is the chief marketing officer for IDG, the world’s largest tech media, data, and marketing services provider. In this podcast, he discusses what it takes to unify the brand for a worldwide company that reaches tech audiences in 97 countries, what he learned at an early internet startup […]

May 10, 2017

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