In this episode, Alan and Andrew discuss Turo’s mission, how marketing helps them achieve it, and how he views the CMO role today. Andrew outlines… Read More »356: Normalizing Car-Sharing and Focusing on User Experience with Andrew Mok, CMO at Turo
Biljana Cvetanovski is a partner at McKinsey & Company and leads their marketing and sales practice in the UK, Ireland, and Israel. In this episode,… Read More »296: Unpacking the Growth Triple Play with McKinsey’s Biljana Cvetanovski
As Adobe’s head of travel and hospitality strategy, Julie Hoffmann leaves no stone — and certainly no piece of data — unturned. After spending 18… Read More »54: Julie Hoffmann: the quintessential data-driven marketer
Peter Horst is a former CMO at The Hershey Company. Prior to that, he spent 12 years at Capital One and was CMO of TD… Read More »25: For Peter Horst, it’s critical to recognize simple human truths