On this 228th episode of “Marketing Today,” host Alan Hart interviews Carrie Seifer, the GM of GlobalWebIndex in North America. The company is a market… Read More »228: Advertising wake-up call with GWI’s Carrie Seifer
During this 212th episode of “Marketing Today,” host Alan Hart interviews Bob Hoffman, returning guest and author of the new book, Advertising for Skeptics. On… Read More »212: Advertising for Skeptics with Bob Hoffman
In this week’s episode of “Marketing Today,” Alan talks with Jason Jedlinski, senior vice president and head of consumer products for Gannett and the USA… Read More »135: Jason Jedlinski on the atomization of content
In this week’s episode of “Marketing Today,” Alan talks with Richard Shotton, author of the book, “The Choice Factory: 25 Behavioural Biases That Influence… Read More »124: Richard Shotton on personality, context, and behavior
For his “Marketing Today” podcast, Alan has interviewed people from across the country and around the world. In this episode, though, he talks with someone… Read More »66: Jonathan Cude and the value of fearlessness and resiliency
As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Jeff Wurtzel, senior brand manager at Mars/Wrigley, who oversees… Read More »56: Jeff Wurtzel unwraps Extra Gum’s winning campaign
As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Kristina Duncan who, as vice president for global marketing… Read More »55: Kristina Duncan and the reinvention of a cultural icon
As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Ryan Davis, global marketing communications director for Overwatch, a… Read More »53: Ryan Davis goes big with Overwatch
Bob Hoffman is an “Ad Contrarian,” which is also the name of his popular and influential blog, and he’s a best-selling author, advisor and sought-after… Read More »36: On the contrary: Bob Hoffman on the state of the agency world