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73: Augustine Fou believes programmatic advertising needs to clean up its act

Augustine Fou on Marketing Today

In this week’s episode of “Marketing Today,” Alan talks with Augustine Fou, a digital marketing thought leader and cybersecurity and ad fraud researcher. In the course of his conversation with Alan, Fou speaks at great length about the damage rampant fraud is causing in the programmatic arena and how critical […]

November 29, 2017

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70: Bob Hoffman: The Ad Contrarian strikes again

Bob Hoffman on Marketing Today

This week’s episode of “Marketing Today” is déjà vu all over again. Alan talks with Bob Hoffman, the first-ever return guest on the “Marketing Today” podcast. Hoffman, famously known as the Ad Contrarian, is an advertising veteran, best-selling author, and sought-after speaker and advisor. His latest book, “BadMen: How Advertising […]

November 15, 2017

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