48: It’s all about the climb: Marketing VP Craig Rowley takes REI higher

When Craig Rowley moved over to REI after 25 years on the agency side at creative shops like Carmichael Lynch, Borders Perrin Norrander, and Saatchi & Saatchi, he was already pretty familiar with them — he credits classes he took at REI with helping him summit Mount Rainier. For him, REI is the perfect fit: […]

June 21, 2017

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47: 12 years and counting: Aon CMO Phil Clement is on a long run

Phil Clement is the global CMO for Aon, the leading global provider of risk management, insurance and reinsurance brokerage, and human resource solutions. He’s a rare breed: he’s been CMO at Aon for more than 12 years — a position with an average tenure of only 23 months. He attributes his longevity to utilizing a […]

June 14, 2017

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One from the vault: A discussion with Assurance’s Stephen Handmaker

Steven Handmaker

From time to time, we’ll be taking a step back to revisit some of our more interesting “Marketing Today” conversations. In this podcast, we hear from Steven Handmaker, CMO for Assurance, one of the largest independent insurance brokerages in the U.S. Handmaker provides interesting and insightful takes on company culture, technology, and talent. And for […]

June 7, 2017

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46: Clay Hausmann: The CMO stays in the picture

Clay Hausmann is the CMO for Aktana, a San Francisco-based company that uses data-driven insights to support life-science sales and marketing teams in providing physicians with the information they need. Of great interest is Hausmann’s marketing approach, which employs screenplay-writing concepts and methodologies to more effectively tell brand stories and develop brand strategies. It’s an […]

May 17, 2017

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45: CMO Josh London is a marketer without borders

Josh London, CMO at IDG

Josh London is the chief marketing officer for IDG, the world’s largest tech media, data, and marketing services provider. In this podcast, he discusses what it takes to unify the brand for a worldwide company that reaches tech audiences in 97 countries, what he learned at an early internet startup in the ‘90s as well […]

May 10, 2017

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44: Jeff Meisel of the U.S. Census Bureau knows what counts

Jeff Meisel, CMO at U.S. Census

It makes all the sense in the world that U.S. Census Bureau CMO Jeff Meisel hails from the American heartland, part of a rural community of ranchers and farmers who count on being counted. More than that, Meisel exhibits a genuine affinity for and attachment to not only our country but data science, too. Which […]

May 3, 2017

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43: Mark Ritson tells the truth — the highly entertaining truth

Mark Ritson

Mark Ritson is an adjunct professor at the Melbourne Business School in Australia, a columnist for Marketing Week, and a brand expert who has served as consultant for brands ranging from PepsiCo, Subaru, and Johnson & Johnson to Sephora, De Beers, and Donna Karan. In this podcast, Ritson discusses the decision by Adidas to pursue […]

April 26, 2017

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42: Ryan Leslie: “Every single conversation is critical”

Ryan Leslie

Ryan Leslie is a Harvard graduate, a Grammy-nominated recording artist, a record producer, entrepreneur, and founder and CEO of SuperPhone. The startup (still in beta development) allows artists, writers, marketers or entrepreneurs — anyone, really — to connect with their friends, followers or fans directly and independently in a completely new way. Leslie discusses just […]

April 19, 2017

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40: Professor Jan-Benedict Steenkamp provides a master class on global branding

Jan-Benedict Steenkamp

Jan-Benedict (J.B.) Steenkamp is the C. Knox Massey Distinguished Professor and Area Chair of Marketing at the UNC Kenan-Flagler Business School. A highly regarded expert in his field, he specializes in global marketing, branding, and emerging markets and strategy. In addition, he is the author of three books, the latest of which is titled “Global […]

April 5, 2017

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