As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Jeff Wurtzel, senior brand manager at Mars/Wrigley, who oversees… Read More »56: Jeff Wurtzel unwraps Extra Gum’s winning campaign
As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Kristina Duncan who, as vice president for global marketing… Read More »55: Kristina Duncan and the reinvention of a cultural icon
As Adobe’s head of travel and hospitality strategy, Julie Hoffmann leaves no stone — and certainly no piece of data — unturned. After spending 18… Read More »54: Julie Hoffmann: the quintessential data-driven marketer
As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Ryan Davis, global marketing communications director for Overwatch, a… Read More »53: Ryan Davis goes big with Overwatch
As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Pete Carter who, as marketing director at Procter &… Read More »52: Pete Carter at P&G believes in the power of an idea
Kathleen Dunlop is global marketing director for the Unilever brand, Vaseline. In this week’s “Marketing Today” podcast, she talks about “The Vaseline Healing Project,” a… Read More »51: A brand leader with a conscience: Kathleen Dunlop of Vaseline
When it comes to CPG, Mike Senackerib’s marketing career has literally run the gamut from soup to nuts. After getting his start working on the… Read More »50: Hungry for a startup: Mike Senackerib wants to bring joy to healthy
Joe Fullman has taken a self-described “eclectic” route to become head of marketing for The Onion and its other properties, including ClickHole and The A.V.… Read More »49: The Onion’s Head of Marketing Joe Fullman: Playing it for laughs — seriously
When Craig Rowley moved over to REI after 25 years on the agency side at creative shops like Carmichael Lynch, Borders Perrin Norrander, and Saatchi… Read More »48: It’s all about the climb: Marketing VP Craig Rowley takes REI higher
Phil Clement is the global CMO for Aon, the leading global provider of risk management, insurance and reinsurance brokerage, and human resource solutions. He’s a… Read More »47: 12 years and counting: Aon CMO Phil Clement is on a long run