In this week’s episode of “Marketing Today,” Alan talks with Tom Fishburne, the founder of Marketoonist, a content marketing agency that employs cartoons to make… Read More »75: Tom Fishburne: “Everything I know about marketing I’ve learned from drawing cartoons”
In this week’s episode of “Marketing Today,” Alan sits down with Jennifer Saenz, CMO at Frito-Lay. Saenz has a self-described “pretty meaty role” at Frito-Lay,… Read More »74: The chips stack up nicely for Jennifer Saenz
In this week’s episode of “Marketing Today,” Alan talks with Augustine Fou, a digital marketing thought leader and cybersecurity and ad fraud researcher. In the… Read More »73: Augustine Fou believes programmatic advertising needs to clean up its act
In this week’s episode of “Marketing Today,” Alan talks with Alegra O’Hare, vice president of global brand communications for Adidas. O’Hare led the Adidas team… Read More »72: Alegra O’Hare: The brand genius behind Adidas Originals
This week’s episode of “Marketing Today” is a change of pace — a podcaster talking to a podcaster. Alan engages in a lively discussion with… Read More »71: Drew Neisser: Marketing’s renegade talks strategy, story, and courage
This week’s episode of “Marketing Today” is déjà vu all over again. Alan talks with Bob Hoffman, the first-ever return guest on the “Marketing Today”… Read More »70: Bob Hoffman: The Ad Contrarian strikes Badmen
In this week’s episode of “Marketing Today,” Alan talks with Davis Smith, the founder and CEO of Cotopaxi, and outdoor gear company with a humanitarian… Read More »69: Davis Smith believes doing good and building a great business can go hand in hand
In this week’s episode of “Marketing Today,” Alan talks with Douglas Zarkin, who’s been vice president and CMO at Pearle Vision since 2012. Under Zarkin’s… Read More »68: For Pearle Vision’s Douglas Zarkin, marketing is very much an art and a science
In this week’s episode of “Marketing Today,” Alan talks with Horst Stipp. Presently, Stipp is the Executive Vice President of Research and Innovation: Global and… Read More »67: From the Smurfs to the Olympics to neuroscience, Horst Stipp has seen (and researched) it all
For his “Marketing Today” podcast, Alan has interviewed people from across the country and around the world. In this episode, though, he talks with someone… Read More »66: Jonathan Cude and the value of fearlessness and resiliency