Meaning is the new luxury. It’s not logos and labels but products that are made with thought and care — products that are authentic with… Read More »21: For modern American luxury brand Shinola, there’s no place like home
Roll Cast Advisors’ Drew Miller believes marketing is all about relationships Drew Miller, founder and CEO of Roll Cast Advisors in Austin, Texas, thinks marketing… Read More »20: How Fast Growth B2B Firms Can Use Marketing to Drive Results
[spp-player url=”https://chtbl.com/track/8DD17/https://dts.podtrac.com/redirect.mp3/traffic.omny.fm/d/clips/d5cb5b8d-30bb-4ccd-9f38-aa0700319938/962d4c65-fee8-4a35-9f9b-aa0700da6e70/9f148ac9-7836-42d0-ab4f-aa0700e1e999/audio.mp3″] Today we are changing the name of our podcast from Avid Impact to Marketing Today with Alan Hart. Join Alan in the coming weeks… Read More »Avid Impact Podcast becomes Marketing Today with Alan Hart
Vishal Khanna, Digital Marketing Director at Wake Forest Innovations, 2015 Content Marketer of the Year sat down with Alan Hart. Vishal discusses how the content marketing at Wake Forest Innovations produced ROI… Read More »19: 2015 Content Marketer of the Year Shares Experience and Advice for Those Looking to Produce ROI
Steven Handmaker, Chief Marketing Officer of Assurance, one of the largest and most awarded independent insurance brokerage operations in the U.S., sat down with Alan… Read More »18: Marketing’s Role in Building a Great Workplace, The War for Talent, The Future of B2B Marketing
Part 2Â with Kimberly Whitler, Forbes contributor and Assistant Marketing Professor at the University of Virginia Darden School of Business, sat down with Alan Hart to… Read More »17: Marketing Talent, The Future of Marketing Leadership, Buick & Allen Edmonds Case Studies
Part 1 with Kimberly Whitler, Forbes contributor and Assistant Marketing Professor at the University of Virginia Darden School of Business, sat down with Alan Hart… Read More »16: Corporate Boards, Future CMOs and Impact on Company Performance
Honey Maid is a classic, all-American brand that’s been part of families lives since 1925. But by 2013 it was seen as old-fashioned. Our challenge… Read More »15: Gary Osifchin, Portfolio Lead, Biscuits NA, Mondelez – Honey Maid Brand
Chris Balach, senior brand manager of Extra Gum, sat down with Alan Hart to discuss his recent Effie win. Gum had been in a 2-year… Read More »14: Chris Balach, Team Leader, Shopper Marketing & Consumer Promotions, Wrigley (former Sr. Brand Manager, Extra Gum & Mints)
Mark-Hans Richer of Harley-Davidson spoke to Alan Hart about what many scoffed at a few years ago: Take a brand with an aging owner base… Read More »13: Mark-Hans Richer, Global Chief Marketing Officer, Harley Davidson