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  • About
    • About the Show
    • Podcast Starter Guide
  • News
  • Shop
  • Contact
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137: Professor Jan-Benedict Steenkamp on the impact of hard discounters

  • February 20, 2019February 20, 2019
JB Steenkamp author of Retail Disruptors
This week on “Marketing Today,” Alan talks with Jan-Benedict Steenkamp, who is the C. Knox Massey Distinguished Professor of Marketing at the University of North Carolina… Read More »137: Professor Jan-Benedict Steenkamp on the impact of hard discounters

136: Andrew Konya and his relentless pursuit of the truth

  • February 13, 2019February 13, 2019
Andrew Konya CEO Remesh
This week on “Marketing Today,” Alan talks with Andrew Konya, CEO of Remesh, a company he co-founded in 2014 with the mission to create a… Read More »136: Andrew Konya and his relentless pursuit of the truth

Top Marketing Books for 2019

  • February 8, 2019February 8, 2019
Below are my top marketing books for 2019 and links to the books as well as the interviews with the authors. Over the last year,… Read More »Top Marketing Books for 2019

135: Jason Jedlinski on the atomization of content

  • February 6, 2019February 6, 2019
In this week’s episode of “Marketing Today,” Alan talks with Jason Jedlinski, senior vice president and head of consumer products for Gannett and the USA… Read More »135: Jason Jedlinski on the atomization of content

134: Jill Baskin’s new creative vision for Hershey

  • January 30, 2019January 30, 2019
This week on “Marketing Today,” Alan talks with Jill Baskin, CMO at the Hershey Company, where she’s been for just over a year now. Previously,… Read More »134: Jill Baskin’s new creative vision for Hershey

133: Cal Fussman on the art and power of asking great questions

  • January 23, 2019January 23, 2019
Cal Fussman - Speaker, Author, Podcast Host
This week’s “Marketing Today,” is an untraditional episode, but it’s packed with insight, humor, compassion, and, yes, a marketing lesson or two. Alan sat down… Read More »133: Cal Fussman on the art and power of asking great questions

132: Siddharth Taparia and the creation of a transformational mindset at SAP

  • January 16, 2019January 23, 2019
Siddharth Taparia at SAP
This week on “Marketing Today,” Alan talks with Siddharth Taparia, senior vice president and head of marketing transformation at SAP, where his duties include overseeing… Read More »132: Siddharth Taparia and the creation of a transformational mindset at SAP

131: Ryan Bonnici of G2 Crowd talks inbound marketing, content creation, and his motivation to succeed

  • January 9, 2019January 9, 2019
In this week’s episode of “Marketing Today,” Alan talks with Ryan Bonnici, chief marketing officer for G2 Crowd. A self-admitted unconventional thinker, Bonnici started his… Read More »131: Ryan Bonnici of G2 Crowd talks inbound marketing, content creation, and his motivation to succeed

130: Kristi Argyilan of Target zeroes in on Gen Z

  • January 2, 2019January 2, 2019
Kristi Argyilan at Target
“Marketing Today with Alan Hart” once again comes to you from Brooklyn, where it was recorded during the Incite Group’s Brand Marketing Summit, which took… Read More »130: Kristi Argyilan of Target zeroes in on Gen Z

129: Marketing Today at the Brand Marketing Summit in Brooklyn

  • December 26, 2018January 2, 2019
This week finds “Marketing Today” on the road again. This time the destination was Brooklyn and the Incite Group’s Brand Marketing Summit, where Alan Hart… Read More »129: Marketing Today at the Brand Marketing Summit in Brooklyn
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  • 1: Colleen Sellers, Group Brand Director at Johnson & Johnson
  • 2: Daryl Evans, VP of Consumer Advertising and Marketing Communications at AT&T
  • 3: Vic Walia, Senior Director of Brand Marketing at Expedia
  • 4: Tom Bick, Senior Director of Advertising and Integrated Marketing at Oscar Mayer
  • 5: Matt Pechman, Director of Gins at Diageo
  • 6: Eric Fuller, Marketing Director at Pepsi
  • 7: Mark Tercek, CEO of The Nature Conservancy
  • 8: Alex Hoe, Executive Director of Marketing at American Greetings
  • 9: Chris Stamper, SVP of Corporate Marketing at TD Bank
  • 10: Ana Russell, General Manager of Brand Marketing at Audi of America Inc.
  • 11: Linda Lee, Global Advertising and Brand Director at GE Capital
  • 12: Veronica Parker-Hahn, VP of Marketing at Oscar Insurance
  • 13: Mark-Hans Richer, Global Chief Marketing Officer, Harley Davidson
  • 14: Chris Balach, Team Leader, Shopper Marketing & Consumer Promotions, Wrigley (former Sr. Brand Manager, Extra Gum & Mints)
  • 15: Gary Osifchin, Portfolio Lead, Biscuits NA, Mondelez - Honey Maid Brand
  • 16: Corporate Boards, Future CMOs and Impact on Company Performance
  • 17: Marketing Talent, The Future of Marketing Leadership, Buick & Allen Edmonds Case Studies
  • 18: Marketing's Role in Building a Great Workplace, The War for Talent, The Future of B2B Marketing
  • 19: 2015 Content Marketer of the Year Shares Experience and Advice for Those Looking to Produce ROI
  • Avid Impact Podcast becomes Marketing Today with Alan Hart
  • 20: How Fast Growth B2B Firms Can Use Marketing to Drive Results
  • 21: For modern American luxury brand Shinola, there’s no place like home
  • 22: MikMak and Rachel Tipograph are shaking up the world of millennial marketing
  • 23: There’s a RYOT going on: CMO Molly Swenson’s company leads the way in VR and immersive storytelling
  • 24: Laurel Hodge and Imgur keep it real to connect with millennial men
  • 25: For Peter Horst, it’s critical to recognize simple human truths
  • 26: Marketers can’t afford to treat consumers like computers
  • 27: Every product tells a story - Hiscox Insurance Encourages Courage
  • 28: Martech and "the spirit of the pioneer" with Hancock Whitney Bank CMO Dan Marks
  • 29: Examining the “accelerating present" and its impact on business today
  • 30: Seth Kaufman focuses on culture and team to create success at PepsiCo
  • 31: U.S. Olympic Committee CMO Lisa Baird is in it for the long run
  • 32: Elizabeth Windram of JetBlue finds excitement in ideas taking flight
  • 33: Esurance CMO believes embracing change creates great possibility
  • 34: CMO Linda Boff markets GE as a digital industrial company
  • 35: CMO Rand Harbert is an agent of change for State Farm Insurance
  • 36: On the contrary: Bob Hoffman on the state of the agency world
  • 37: Deloitte CMO Diana O’Brien believes marketing comes to life on the front lines
  • 38: Under Armour CMO Andy Donkin: “Find what’s working and hit the gas”
  • 39: Richard Socarides of GLG believes in the power of learning
  • 40: Professor Jan-Benedict Steenkamp provides a master class on global branding
  • 41: For Peloton head marketer Carolyn Tisch Blodgett, it’s all about people loving the bike
  • 42: Ryan Leslie: “Every single conversation is critical"
  • 43: Mark Ritson tells the truth — the highly entertaining truth
  • 44: Jeff Meisel of the U.S. Census Bureau knows what counts
  • 45: CMO Josh London is a marketer without borders
  • 46: Clay Hausmann: The CMO stays in the picture
  • One from the vault: A discussion with Assurance’s Stephen Handmaker
  • 47: 12 years and counting: Aon CMO Phil Clement is on a long run
  • 48: It’s all about the climb: Marketing VP Craig Rowley takes REI higher
  • 49: The Onion’s Head of Marketing Joe Fullman: Playing it for laughs — seriously
  • 50: Hungry for a startup: Mike Senackerib wants to bring joy to healthy
  • 51: A brand leader with a conscience: Kathleen Dunlop of Vaseline
  • 52: Pete Carter at P&G believes in the power of an idea
  • 53: Ryan Davis goes big with Overwatch
  • 54: Julie Hoffmann: the quintessential data-driven marketer
  • 55: Kristina Duncan and the reinvention of a cultural icon
  • 56: Jeff Wurtzel unwraps Extra Gum’s winning campaign
  • 57: Welcome back, Colonel: George Felix and the revival of the KFC brand
  • 58: Angela Gusse finds the right flavor for Pop-Tarts
  • 59: Bill Beck loves working for an iconic brand that cares
  • 60: Bill Blubaugh and the brand you suck — that doesn’t suck
  • 61: Philip Kotler: Marketing’s old guard keeps a constant eye on the future
  • 62: Kevin Lane Keller always wants to be rigorous and relevant
  • 63: Byron Sharp tells us what branding is all about
  • 64: For Paul Smith, it’s all about people, culture and authenticity
  • 65: For Lincoln Bjorkman, it’s always about what’s next
  • 66: Jonathan Cude and the value of fearlessness and resiliency
  • 67: From the Smurfs to the Olympics to neuroscience, Horst Stipp has seen (and researched) it all
  • 68: For Pearle Vision’s Douglas Zarkin, marketing is very much an art and a science
  • 69: Davis Smith believes doing good and building a great business can go hand in hand
  • 70: Bob Hoffman: The Ad Contrarian strikes again
  • 71: Drew Neisser: Marketing’s renegade talks strategy, story, and courage
  • 72: Alegra O’Hare: The brand genius behind Adidas Originals
  • 73: Augustine Fou believes programmatic advertising needs to clean up its act
  • 74: The chips stack up nicely for Jennifer Saenz 
  • 75: Tom Fishburne: “Everything I know about marketing I’ve learned from drawing cartoons”
  • 76: Laura Paz champions the use of AI in Subway’s Latin American markets
  • 77: Eric Asche’s greatest weapon in the battle against tobacco use: the truth
  • 78: Jose Aguilar of Nestlé believes in the importance of understanding both data and culture
  • 79: David Aaker on the power of stories and the fight for the soul of capitalism
  • 80: David Baldwin is “a creative guy with options”
  • 81: Allen Adamson and the challenge of a world that is spinning faster
  • 82: Adam Pierno finds his second act in the world of strategy
  • 83: Carlos Mendez: "I thought this industry could use a little more math."
  • 84: Cory Treffiletti is always trying to be a better version of himself
  • 85: Susan Vobejda finds a home at The Trade Desk
  • 86: Raja Rajamannar and the evolution of Mastercard’s “Priceless” campaign
  • 87: CMO Tom Klein on marketing automation and the utterly original brand personality of MailChimp
  • 88: Marketo CTO Manoj Goyal talks marketing automation, sales acceleration, engagement platforms, and innovation
  • 89: For Molly Catalano of Five Guys Burgers and Fries, it’s all about a maniacal focus on customer experience
  • 90: Musical artists Magic Giant lift up their voices and transport their fans
  • 91: Change with the changing times: Joe Mandese on the past, present, and future of journalism, media, and marketing
  • 92: Working in tandem: Jim Lyski and Shamim Mohammad of CarMax
  • 93: Marketing Today at The CMO Club’s 2018 Spring Innovation & Inspiration Summit
  • 94: Pras Michél unveils his vision for Blacture
  • 95: Brandon Rhoten on the time and patience it takes to build a brand
  • 96: Jay Livingston’s career has gone to the dogs, and he is loving every minute of it 
  • 97: Jeremy Wacksman feels right at home in helping people find theirs
  • 98: For Casey Hurbis of Quicken Loans, there’s no place like home
  • 99: Trish Mueller on listening, leadership, and developing talent
  • 100: Colin McConnell of Prudential Financial believes financial services is more about solving than selling
  • 101: Loren Angelo and Audi believe in challenging the status quo
  • 102: Marketing Today at the Brand Marketing Summit with Realtor.com, GoDaddy, Greg Norman and WP Engine
  • 103: Brand instinct and futureproofing: Valerie Nguyen of Wolf & Wilhelmine and Margaret Quan of eBay
  • 104: Mark Barden of eatbigfish on challenger brands and the age of disruption
  • 105: Jennifer Halloran on leading MassMutual’s comprehensive rebranding efforts
  • 106: Brad Wilson of LendingTree believes leadership comes down to commitment
  • 107: Zipporah Allen on Pizza Hut’s partnerships with its new agency and the NFL
  • 108: Jack Hollis relies on his competitive nature to deliver for Toyota 
  • 109: Marketing Today talks with Digital Darwinism author Tom Goodwin
  • 110: Peter Horst discusses Marketing in the #FakeNews Era
  • 111: For Jascha Kaykas-Wolff at Mozilla, it’s a matter of trust
  • 112: For Alex Withers of InMotionNow, data is king — but he still believes in the importance of creative
  • 113: Chris Moloney of TaxSlayer blends the personal and professional to create marketing success
  • 114: Dawn Colossi of FocusVision believes people are the key to a company’s success
  • 115: Carrie Bienkowski of Peapod and Vic Drabicky of January Digital on Marketing Today
  • 117: Craig Evans, Chief Creative Officer at Wunderman Seattle
  • 116: Molly Crawford, VP/Group Creative Director at Digitas
  • 118: John Thies, CEO & Co-founder of Email on Acid
  • 119: Scott Mueller of Shopchology on where modern retail is headed   
  • 120: Julie Eaton of Corian Design: “Pivot and keep moving forward”
  • 121: Kim Whitler believes marketers can provide a critical counterbalance on a company’s board
  • 122: Seth Godin: “I’m just a guy noticing things”
  • 123: Dave Knox on innovation and disruption and what it means for companies both big and small
  • 124: Richard Shotton on personality, context, and behavior
  • 125: Kim Wijkstrom believes brand is key in the strategic growth of a company
  • 126: George Hammer of IBM on what it means to make less and matter more
  • 127: Bob Hoffman: The Ad Contrarian Strikes Again
  • 128: Mary Ann Reilly of Visa on sponsorships, innovation, and branding
  • 129: Marketing Today at the Brand Marketing Summit in Brooklyn
  • 130: Kristi Argyilan of Target zeroes in on Gen Z
  • 131: Ryan Bonnici of G2 Crowd talks inbound marketing, content creation, and his motivation to succeed
  • 132: Siddarth Taparia and the creation of a transformational mindset at SAP
  • 133: Cal Fussman on the art and power of asking great questions
  • 134: Jill Baskin’s new creative vision for Hershey
  • 135: Jason Jedlinski on the atomization of content
  • 136: Andrew Konya and his relentless pursuit of the truth
  • 137: Professor Jan-Benedict Steenkamp on the impact of hard discounters
  • 138: Steve Lucas of Marketo discusses the 'Engagement Economy'
  • 139: Professor Michael Platt connects neuroscience with brand choice and loyalty
  • 140: New York Times CMO David Rubin on the paper’s brave new world
  • 141: Mizzen + Main is the perfect fit for CMO Stephanie Swingle
  • 142: DCN’s Jason Kint discusses the Facebook–Google duopoly
  • 143: Intel’s Alyson Griffin believes in the power of change
  • 144: David Cancel’s passion fuels Drift
  • 145: From historic font foundry to creating modern brands
  • 146: Alan Schulman’s jazz sensibility and creative vision
  • 147: Dun and Bradstreet’s Anudit Vikram discusses the data game
  • 148: Donna Tuths and Cognizant Interactive bring Hollywood to Vegas
  • 149: Hunt Club’s Nick Cromydas embraces a give-first mentality
  • 150: Author Minter Dial is always seeking to ‘elevate the debate’
  • 151: Ty Shay on performance storytelling and marketing jiujitsu
  • 152: Amy Fuller of Accenture discusses resiliency, innovation, and adaptability
  • 153: Bill Macaitis on scaling brands like Slack, Zendesk, & Salesforce
  • 154: Exabeam’s Tim Matthews on the power of curiosity

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Podcast Reviews

  • Brilliant with 1 Myth bug bear
    by FrogHopper UK from United Kingdom

    Attention all small businesses enjoying the weekend but worrying about sales. Brilliant podcast to inspire you to disrupt the market and make ur brand famous. And with 0 marketing budget! My only bug bear is the usual criticism of market research. Consumers will always tell u new and different is bad and then it does brilliantly in market etc etc. This is an old MYTH!! Just do your research right with creative consumers!!! Yes those ones that buy your product!! Rant over. Otherwise love this....and have worked with Eat Big Fish in the past. https://www.marketing today podcast.com/104-mark-barden-of-eatbigfish-on-challenger-brands-and-the-age-of-disruption/ Lizanne Byrne FrogHopper

  • Awesome show, highly recommend!
    by J. Barshop from United States

    Alan and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business. Highly recommend listening and subscribing to Marketing Today if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

  • Very insightful with A-list guests
    by KhunKC from Philippines

    The interviews are credible and enjoyable to listen to. With its range of guests - marketing gurus to CMOs - this podcast is a great source for insights and marketing inspiration!

  • Great Take Aways for Marketing Leaders
    by CamMaxH from United States

    Really have enjoyed these podcasts. Always a specific action item or two that I plan to shamelessly steal and try and make work for my company!

  • Always Worth A Listen
    by LG in NC from United States

    Great podcast. It's entertaining and smart and worthy of your time. I learn something new on every episode.

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