Linda Boff is the CMO of GE, a behemoth company with over 300,000 employees worldwide. While certainly an established brand, it’s a company in transition,… Read More »34: CMO Linda Boff markets GE as a digital industrial company
In this podcast, Esurance CMO Alan Gellman discusses a wide range of marketing topics. But as seems to be the case for so many top… Read More »33: Esurance CMO believes embracing change creates great possibility
Elizabeth Windram, director of Brand and Advertising at JetBlue, arrived at her destination in marketing after stops in finance and MBA school. For her, it’s… Read More »32: Elizabeth Windram of JetBlue finds excitement in ideas taking flight
Lisa Baird was named CMO of the United States Olympic Committee in 2009. Prior to that, she served in brand and marketing roles for Proctor… Read More »31: U.S. Olympic Committee CMO Lisa Baird is in it for the long run
Seth Kaufman’s career traces a steady and seemingly unstoppable ascent at PepsiCo. As an intern, he fell in love with the people, the brands and… Read More »30: Seth Kaufman focuses on culture and team to create success at PepsiCo
Rohit Bhargava is a trend curator, TEDx speaker and the author of five best-selling books, including the recent 2017 edition of “Non-Obvious: How to Think… Read More »29: Examining the “accelerating present” and its impact on business today
Dan Marks is the CMO for Hancock Whitney Bank, a regional player in the Gulf South area with a footprint spanning from Houston, Texas, to… Read More »28: Martech and “the spirit of the pioneer” with Hancock Whitney Bank CMO Dan Marks
Russ Findlay is the head of marketing for the U.S. at Hiscox, an international specialty insurer with a 115-year history. Prior to Hiscox, he worked… Read More »27: Every product tells a story – Hiscox Insurance Encourages Courage
Tom Asacker is a keynote speaker and an adviser to executives and companies, and he is the author of five books, including “The Business of… Read More »26: Marketers can’t afford to treat consumers like computers
Peter Horst is a former CMO at The Hershey Company. Prior to that, he spent 12 years at Capital One and was CMO of TD… Read More »25: For Peter Horst, it’s critical to recognize simple human truths