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16: Corporate Boards, Future CMOs and Impact on Company Performance

Part 1 with Kimberly Whitler, Forbes contributor and Assistant Marketing Professor at the University of Virginia Darden School of Business, sat down with Alan Hart to discuss her recent research looking at company performance, corporate board composition and the CMO. Did you know purely analytical CMOs are correlated to poor company performance? Did you know […]

November 18, 2015

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15: Gary Osifchin, Portfolio Lead, Biscuits NA, Mondelez – Honey Maid Brand

Honey Maid is a classic, all-American brand that’s been part of families lives since 1925. But by 2013 it was seen as old-fashioned. Our challenge was to re-position Honey Maid as a modern snacking brand for today’s families. We drew a parallel between the brand and modern day families, recognizing that despite a lot of […]

November 4, 2015

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13: Mark-Hans Richer, Global Chief Marketing Officer, Harley Davidson

Mark-Hans Richer of Harley-Davidson spoke to Alan Hart about what many scoffed at a few years ago: Take a brand with an aging owner base and made it a must-have product for young adult riders. In 2008 we made some big moves with product introduction of Dark Custom, which — as a strategic initiative — […]

October 7, 2015

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12: Veronica Parker-Hahn, VP of Marketing at Oscar Insurance

Tips, advice, and insights from the industry’s top, award-winning marketers. “Oscar’s problem with the healthcare industry is that it’s viewed as inhumane. The industry doesn’t really focus on the individual, and it’s hard to navigate,” says Veronica Parker-Hahn, Vice President of Marketing at Oscar Insurance speaking to Alan Hart. “And we saw a great opportunity […]

September 23, 2015

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11: Linda Lee, Global Advertising and Brand Director at GE Capital

Linda Lee, GE Capital’s Global Advertising and Brand Director, sits down with Alan Hart. Linda and the rest of her team recently took home an Effie at this year’s Effie Awards Gala in New York, for their work which centered around the financial giant’s differential value proposition – the fact that GE does more than […]

September 9, 2015

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9: Chris Stamper, SVP of Corporate Marketing at TD Bank

Tips, advice, and insights from the industry’s top, award-winning marketers. Alan Hart sits down with Chris Stamper, SVP of Corporate Marketing at TD Bank, to discuss TD’s inspiration behind one of the most touching campaigns of the past year.

August 12, 2015

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