Mark-Hans Richer of Harley-Davidson spoke to Alan Hart about what many scoffed at a few years ago: Take a brand with an aging owner base and made it a must-have product for young adult riders. In 2008 we made some big moves with product introduction of Dark Custom, which — as a strategic initiative — […]
Tips, advice, and insights from the industry’s top, award-winning marketers. “Oscar’s problem with the healthcare industry is that it’s viewed as inhumane. The industry doesn’t really focus on the individual, and it’s hard to navigate,” says Veronica Parker-Hahn, Vice President of Marketing at Oscar Insurance speaking to Alan Hart. “And we saw a great opportunity […]
Linda Lee, GE Capital’s Global Advertising and Brand Director, sits down with Alan Hart. Linda and the rest of her team recently took home an Effie at this year’s Effie Awards Gala in New York, for their work which centered around the financial giant’s differential value proposition – the fact that GE does more than […]
Fresh off of claiming an Effie at the prestigious Effie Awards Gala in New York, Ana Russell, General Manager of Brand Marketing at Audi of America Inc., sat down with Alan Hart to discuss just what it was about Audi’s highly touted, Stay Uncompromised campaign, that made it such a huge success.
Tips, advice, and insights from the industry’s top, award-winning marketers. Alan Hart sits down with Chris Stamper, SVP of Corporate Marketing at TD Bank, to discuss TD’s inspiration behind one of the most touching campaigns of the past year.
Tips, advice, and insights from the industry’s top, award-winning marketers. Alex Ho, Executive Director of Marketing at American Greetings, sits down to talk with Alan Hart about the inspiration behind the card company’s award-winning World’s Toughest Job campaign.
Alan Hart with various institutions to present a leadership series that highlights accomplished global leaders with invaluable insight and advice, from across various backgrounds and industries. Alan Hart sat down with Mark Tercek, president and CEO of The Nature Conservancy, to understand what makes TNC unique, why they partner with notorious polluters and his reflections […]
Tips, advice, and insights from the industry’s top, award-winning marketers. Eric Fuller from Pepsi Co. talks with Alan Hart about what made the company’s Super Bowl half-time show sponsorship with Beyonce so successful, as well how the company implements brand storytelling, consumer’s interaction with media, and leveraging every element of the marketing mix.
Tips, advice, and insights from the industry’s top, award-winning marketers. Diageo’s Matt Pechman sits down with Alan Hart to discuss Diageo’s highly touted Tonight We Tanqueray campaign, in addition to Tanqueray’s rejuvenated growth, how brands can create better experiences, and how brands can secure a creative yet effective campaign.
Tips, advice, and insights from the industry’s top, award-winning marketers. Tom Bick at Oscar Mayer talks to Alan Hart about what made the brand’s Say It With Bacon campaign such a success, as well as Oscar’s approach to working with partners, long-term brand effectiveness, and how clients “get what they deserve”.