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March 27, 2018

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Clorox’s move into direct-to-consumer with Jackson Jeyanayagam
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Ad Fraud Myths and Misconceptions with Augustine Fou
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A Brave New World - Developing a Culture of Marketing Innovation
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Pritchard and Helias on Global Sustainability at Procter & Gamble
KoAnn Skrzyniarz, “Be Bold, Not Perfect”
How to Diagnose a Brand by Mark Ritson
Jenny Rooney Editor of the Forbes CMO Network on the state of marketing
Russell Barnett CMO at My/Mo Mochi Ice Cream on challenger brands
David Yovanno CEO of Impact on the Partnership Economy
Don Lane CMO at Saucony on the first 100 days
Exabeam’s Tim Matthews on the power of curiosity
Bill Macaitis on scaling brands like Slack, Zendesk, & Salesforce
Amy Fuller of Accenture discusses resiliency, innovation, and adaptability
Ty Shay on performance storytelling and marketing jiujitsu
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Alan Schulman’s jazz sensibility and creative vision
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David Cancel’s passion fuels Drift
Intel’s Alyson Griffin believes in the power of change
DCN’s Jason Kint discusses the Facebook–Google duopoly
Mizzen + Main is the perfect fit for CMO Stephanie Swingle
New York Times CMO David Rubin on the paper’s brave new world
Professor Michael Platt connects neuroscience with brand choice and loyalty
Steve Lucas of Marketo discusses the 'Engagement Economy'
Professor Jan-Benedict Steenkamp on the impact of hard discounters
Andrew Konya and his relentless pursuit of the truth
Jason Jedlinski on the atomization of content
Jill Baskin’s new creative vision for Hershey
Cal Fussman on the art and power of asking great questions
Siddarth Taparia and the creation of a transformational mindset at SAP
Ryan Bonnici of G2 Crowd talks inbound marketing, content creation, and his motivation to succeed
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Marketing Today at the Brand Marketing Summit in Brooklyn
Mary Ann Reilly of Visa on sponsorships, innovation, and branding
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George Hammer of IBM on what it means to make less and matter more
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Richard Shotton on personality, context, and behavior
Dave Knox on innovation and disruption and what it means for companies both big and small
Seth Godin: “I’m just a guy noticing things”
Kim Whitler believes marketers can provide a critical counterbalance on a company’s board
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Scott Mueller of Shopchology on where modern retail is headed
John Thies, CEO & Co-founder of Email on Acid
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For Jascha Kaykas-Wolff at Mozilla, it’s a matter of trust
Peter Horst discusses Marketing in the #FakeNews Era
Marketing Today talks with Digital Darwinism author Tom Goodwin
Jack Hollis relies on his competitive nature to deliver for Toyota
Zipporah Allen on Pizza Hut’s partnerships with its new agency and the NFL
Brad Wilson of LendingTree believes leadership comes down to commitment
Jennifer Halloran on leading MassMutual’s comprehensive rebranding efforts
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Marketing Today at the Brand Marketing Summit with Realtor.com, GoDaddy, Greg Norman and WP Engine
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Trish Mueller on listening, leadership, and developing talent
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Jay Livingston’s career has gone to the dogs, and he is loving every minute of it
Brandon Rhoten on the time and patience it takes to build a brand
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Marketing Today at The CMO Club’s 2018 Spring Innovation & Inspiration Summit
Working in tandem: Jim Lyski and Shamim Mohammad of CarMax
Change with the changing times: Joe Mandese on the past, present, and future of journalism, media, and marketing
Musical artists Magic Giant lift up their voices and transport their fans
For Molly Catalano of Five Guys Burgers and Fries, it’s all about a maniacal focus on customer experience
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CMO Tom Klein on marketing automation and the utterly original brand personality of MailChimp
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Allen Adamson and the challenge of a world that is spinning faster
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David Aaker on the power of stories and the fight for the soul of capitalism
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Drew Neisser: Marketing’s renegade talks strategy, story, and courage
Bob Hoffman: The Ad Contrarian strikes again
Davis Smith believes doing good and building a great business can go hand in hand
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Philip Kotler: Marketing’s old guard keeps a constant eye on the future
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Mark Tercek, CEO of The Nature Conservancy
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Matt Pechman, Director of Gins at Diageo
Tom Bick, Senior Director of Advertising and Integrated Marketing at Oscar Mayer
Vic Walia, Senior Director of Brand Marketing at Expedia
Daryl Evans, VP of Consumer Advertising and Marketing Communications at AT&T
Colleen Sellers, Group Brand Director at Johnson & Johnson

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This is a great show! Be sure to subscribe so you don't miss an episode. Alan and his guests continuously offer great insight and actionable tips you can implement in your business.
Brilliant with 1 Myth bug bear
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Attention all small businesses enjoying the weekend but worrying about sales. Brilliant podcast to inspire you to disrupt the market and make ur brand famous. And with 0 marketing budget! My only bug bear is the usual criticism of market research. Consumers will always tell u new and different is bad and then it does brilliantly in market etc etc. This is an old MYTH!! Just do your research right with creative consumers!!! Yes those ones that buy your product!! Rant over. Otherwise love this....and have worked with Eat Big Fish in the past. https://www.marketing today podcast.com/104-mark-barden-of-eatbigfish-on-challenger-brands-and-the-age-of-disruption/ Lizanne Byrne FrogHopper
Awesome show, highly recommend!
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Alan and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business. Highly recommend listening and subscribing to Marketing Today if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!
Very insightful with A-list guests
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The interviews are credible and enjoyable to listen to. With its range of guests - marketing gurus to CMOs - this podcast is a great source for insights and marketing inspiration!
Great Take Aways for Marketing Leaders
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Really have enjoyed these podcasts. Always a specific action item or two that I plan to shamelessly steal and try and make work for my company!

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