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January 19, 2018

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Attention all small businesses enjoying the weekend but worrying about sales. Brilliant podcast to inspire you to disrupt the market and make ur brand famous. And with 0 marketing budget! My only bug bear is the usual criticism of market research. Consumers will always tell u new and different is bad and then it does brilliantly in market etc etc. This is an old MYTH!! Just do your research right with creative consumers!!! Yes those ones that buy your product!! Rant over. Otherwise love this....and have worked with Eat Big Fish in the past. https://www.marketing today podcast.com/104-mark-barden-of-eatbigfish-on-challenger-brands-and-the-age-of-disruption/ Lizanne Byrne FrogHopper
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