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January 19, 2018

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161: Pritchard and Helias on Global Sustainability at Procter & Gamble
161: Pritchard and Helias on Global Sustainability at Procter & Gamble
160: KoAnn Skrzyniarz, “Be Bold, Not Perfect”
159: How to Diagnose a Brand by Mark Ritson
158: Jenny Rooney Editor of the Forbes CMO Network on the state of marketing
157: Russell Barnett CMO at My/Mo Mochi Ice Cream on challenger brands
156: David Yovanno CEO of Impact on the Partnership Economy
155: Don Lane CMO at Saucony on the first 100 days
154: Exabeam’s Tim Matthews on the power of curiosity
153: Bill Macaitis on scaling brands like Slack, Zendesk, & Salesforce
152: Amy Fuller of Accenture discusses resiliency, innovation, and adaptability
151: Ty Shay on performance storytelling and marketing jiujitsu
150: Author Minter Dial is always seeking to ‘elevate the debate’
149: Hunt Club’s Nick Cromydas embraces a give-first mentality
148: Donna Tuths and Cognizant Interactive bring Hollywood to Vegas
147: Dun and Bradstreet’s Anudit Vikram discusses the data game
146: Alan Schulman’s jazz sensibility and creative vision
145: From historic font foundry to creating modern brands
144: David Cancel’s passion fuels Drift
143: Intel’s Alyson Griffin believes in the power of change
142: DCN’s Jason Kint discusses the Facebook–Google duopoly
141: Mizzen + Main is the perfect fit for CMO Stephanie Swingle
140: New York Times CMO David Rubin on the paper’s brave new world
139: Professor Michael Platt connects neuroscience with brand choice and loyalty
138: Steve Lucas of Marketo discusses the 'Engagement Economy'
137: Professor Jan-Benedict Steenkamp on the impact of hard discounters
136: Andrew Konya and his relentless pursuit of the truth
135: Jason Jedlinski on the atomization of content
134: Jill Baskin’s new creative vision for Hershey
133: Cal Fussman on the art and power of asking great questions
132: Siddarth Taparia and the creation of a transformational mindset at SAP
131: Ryan Bonnici of G2 Crowd talks inbound marketing, content creation, and his motivation to succeed
130: Kristi Argyilan of Target zeroes in on Gen Z
129: Marketing Today at the Brand Marketing Summit in Brooklyn
128: Mary Ann Reilly of Visa on sponsorships, innovation, and branding
127: Bob Hoffman: The Ad Contrarian Strikes Again
126: George Hammer of IBM on what it means to make less and matter more
125: Kim Wijkstrom believes brand is key in the strategic growth of a company
124: Richard Shotton on personality, context, and behavior
123: Dave Knox on innovation and disruption and what it means for companies both big and small
122: Seth Godin: “I’m just a guy noticing things”
121: Kim Whitler believes marketers can provide a critical counterbalance on a company’s board
120: Julie Eaton of Corian Design: “Pivot and keep moving forward”
119: Scott Mueller of Shopchology on where modern retail is headed
118: John Thies, CEO & Co-founder of Email on Acid
117: Craig Evans, Chief Creative Officer at Wunderman Seattle
116: Molly Crawford, VP/Group Creative Director at Digitas
115: Carrie Bienkowski of Peapod and Vic Drabicky of January Digital on Marketing Today
114: Dawn Colossi of FocusVision believes people are the key to a company’s success
113: Chris Moloney of TaxSlayer blends the personal and professional to create marketing success
112: For Alex Withers of InMotionNow, data is king — but he still believes in the importance of creative
111: For Jascha Kaykas-Wolff at Mozilla, it’s a matter of trust
110: Peter Horst discusses Marketing in the #FakeNews Era
109: Marketing Today talks with Digital Darwinism author Tom Goodwin
108: Jack Hollis relies on his competitive nature to deliver for Toyota
107: Zipporah Allen on Pizza Hut’s partnerships with its new agency and the NFL
106: Brad Wilson of LendingTree believes leadership comes down to commitment
105: Jennifer Halloran on leading MassMutual’s comprehensive rebranding efforts
104: Mark Barden of eatbigfish on challenger brands and the age of disruption
103: Brand instinct and futureproofing: Valerie Nguyen of Wolf & Wilhelmine and Margaret Quan of eBay
102: Marketing Today at the Brand Marketing Summit with Realtor.com, GoDaddy, Greg Norman and WP Engine
101: Loren Angelo and Audi believe in challenging the status quo
100: Colin McConnell of Prudential Financial believes financial services is more about solving than selling
99: Trish Mueller on listening, leadership, and developing talent
98: For Casey Hurbis of Quicken Loans, there’s no place like home
97: Jeremy Wacksman feels right at home in helping people find theirs
96: Jay Livingston’s career has gone to the dogs, and he is loving every minute of it
95: Brandon Rhoten on the time and patience it takes to build a brand
94: Pras Michél unveils his vision for Blacture
93: Marketing Today at The CMO Club’s 2018 Spring Innovation & Inspiration Summit
92: Working in tandem: Jim Lyski and Shamim Mohammad of CarMax
91: Change with the changing times: Joe Mandese on the past, present, and future of journalism, media, and marketing
90: Musical artists Magic Giant lift up their voices and transport their fans
89: For Molly Catalano of Five Guys Burgers and Fries, it’s all about a maniacal focus on customer experience
88: Marketo CTO Manoj Goyal talks marketing automation, sales acceleration, engagement platforms, and innovation
87: CMO Tom Klein on marketing automation and the utterly original brand personality of MailChimp
86: Raja Rajamannar and the evolution of Mastercard’s “Priceless” campaign
85: Susan Vobejda finds a home at The Trade Desk
84: Cory Treffiletti is always trying to be a better version of himself
83: Carlos Mendez: "I thought this industry could use a little more math."
82: Adam Pierno finds his second act in the world of strategy
81: Allen Adamson and the challenge of a world that is spinning faster
80: David Baldwin is “a creative guy with options”
79: David Aaker on the power of stories and the fight for the soul of capitalism
78: Jose Aguilar of Nestlé believes in the importance of understanding both data and culture
77: Eric Asche’s greatest weapon in the battle against tobacco use: the truth
76: Laura Paz champions the use of AI in Subway’s Latin American markets
75: Tom Fishburne: “Everything I know about marketing I’ve learned from drawing cartoons”
74: The chips stack up nicely for Jennifer Saenz
73: Augustine Fou believes programmatic advertising needs to clean up its act
72: Alegra O’Hare: The brand genius behind Adidas Originals
71: Drew Neisser: Marketing’s renegade talks strategy, story, and courage
70: Bob Hoffman: The Ad Contrarian strikes again
69: Davis Smith believes doing good and building a great business can go hand in hand
68: For Pearle Vision’s Douglas Zarkin, marketing is very much an art and a science
67: From the Smurfs to the Olympics to neuroscience, Horst Stipp has seen (and researched) it all
66: Jonathan Cude and the value of fearlessness and resiliency
65: For Lincoln Bjorkman, it’s always about what’s next
64: For Paul Smith, it’s all about people, culture and authenticity
63: Byron Sharp tells us what branding is all about
62: Kevin Lane Keller always wants to be rigorous and relevant
61: Philip Kotler: Marketing’s old guard keeps a constant eye on the future

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Brilliant with 1 Myth bug bear
by FrogHopper UK from United Kingdom
Attention all small businesses enjoying the weekend but worrying about sales. Brilliant podcast to inspire you to disrupt the market and make ur brand famous. And with 0 marketing budget! My only bug bear is the usual criticism of market research. Consumers will always tell u new and different is bad and then it does brilliantly in market etc etc. This is an old MYTH!! Just do your research right with creative consumers!!! Yes those ones that buy your product!! Rant over. Otherwise love this....and have worked with Eat Big Fish in the past. https://www.marketing today podcast.com/104-mark-barden-of-eatbigfish-on-challenger-brands-and-the-age-of-disruption/ Lizanne Byrne FrogHopper
Awesome show, highly recommend!
by J. Barshop from United States
Alan and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business. Highly recommend listening and subscribing to Marketing Today if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!
Very insightful with A-list guests
by KhunKC from Philippines
The interviews are credible and enjoyable to listen to. With its range of guests - marketing gurus to CMOs - this podcast is a great source for insights and marketing inspiration!
Great Take Aways for Marketing Leaders
by CamMaxH from United States
Really have enjoyed these podcasts. Always a specific action item or two that I plan to shamelessly steal and try and make work for my company!
Always Worth A Listen
by LG in NC from United States
Great podcast. It's entertaining and smart and worthy of your time. I learn something new on every episode.

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