ms18292m_MarketingToday_Blog_PhilClement

January 19, 2018

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149: Hunt Club’s Nick Cromydas embraces a give-first mentality
148: Donna Tuths and Cognizant Interactive bring Hollywood to Vegas
147: Dun and Bradstreet’s Anudit Vikram discusses the data game
146: Alan Schulman’s jazz sensibility and creative vision
145: From historic font foundry to creating modern brands
144: David Cancel’s passion fuels Drift
143: Intel’s Alyson Griffin believes in the power of change
142: DCN’s Jason Kint discusses the Facebook–Google duopoly
141: Mizzen + Main is the perfect fit for CMO Stephanie Swingle
140: New York Times CMO David Rubin on the paper’s brave new world
139: Professor Michael Platt connects neuroscience with brand choice and loyalty
138: Steve Lucas of Marketo discusses the 'Engagement Economy'
137: Professor Jan-Benedict Steenkamp on the impact of hard discounters
136: Andrew Konya and his relentless pursuit of the truth
135: Jason Jedlinski on the atomization of content
134: Jill Baskin’s new creative vision for Hershey
133: Cal Fussman on the art and power of asking great questions
132: Siddarth Taparia and the creation of a transformational mindset at SAP
131: Ryan Bonnici of G2 Crowd talks inbound marketing, content creation, and his motivation to succeed
130: Kristi Argyilan of Target zeroes in on Gen Z
129: Marketing Today at the Brand Marketing Summit in Brooklyn
128: Mary Ann Reilly of Visa on sponsorships, innovation, and branding
127: Bob Hoffman: The Ad Contrarian Strikes Again
126: George Hammer of IBM on what it means to make less and matter more
125: Kim Wijkstrom believes brand is key in the strategic growth of a company
124: Richard Shotton on personality, context, and behavior
123: Dave Knox on innovation and disruption and what it means for companies both big and small
122: Seth Godin: “I’m just a guy noticing things”
121: Kim Whitler believes marketers can provide a critical counterbalance on a company’s board
120: Julie Eaton of Corian Design: “Pivot and keep moving forward”
119: Scott Mueller of Shopchology on where modern retail is headed
118: John Thies, CEO & Co-founder of Email on Acid
117: Craig Evans, Chief Creative Officer at Wunderman Seattle
116: Molly Crawford, VP/Group Creative Director at Digitas
115: Carrie Bienkowski of Peapod and Vic Drabicky of January Digital on Marketing Today
114: Dawn Colossi of FocusVision believes people are the key to a company’s success
113: Chris Moloney of TaxSlayer blends the personal and professional to create marketing success
112: For Alex Withers of InMotionNow, data is king — but he still believes in the importance of creative
111: For Jascha Kaykas-Wolff at Mozilla, it’s a matter of trust
110: Peter Horst discusses Marketing in the #FakeNews Era
109: Marketing Today talks with Digital Darwinism author Tom Goodwin
108: Jack Hollis relies on his competitive nature to deliver for Toyota
107: Zipporah Allen on Pizza Hut’s partnerships with its new agency and the NFL
106: Brad Wilson of LendingTree believes leadership comes down to commitment
105: Jennifer Halloran on leading MassMutual’s comprehensive rebranding efforts
104: Mark Barden of eatbigfish on challenger brands and the age of disruption
103: Brand instinct and futureproofing: Valerie Nguyen of Wolf & Wilhelmine and Margaret Quan of eBay
102: Marketing Today at the Brand Marketing Summit with Realtor.com, GoDaddy, Greg Norman and WP Engine
101: Loren Angelo and Audi believe in challenging the status quo
100: Colin McConnell of Prudential Financial believes financial services is more about solving than selling
99: Trish Mueller on listening, leadership, and developing talent
98: For Casey Hurbis of Quicken Loans, there’s no place like home
97: Jeremy Wacksman feels right at home in helping people find theirs
96: Jay Livingston’s career has gone to the dogs, and he is loving every minute of it
95: Brandon Rhoten on the time and patience it takes to build a brand
94: Pras Michél unveils his vision for Blacture
93: Marketing Today at The CMO Club’s 2018 Spring Innovation & Inspiration Summit
92: Working in tandem: Jim Lyski and Shamim Mohammad of CarMax
91: Change with the changing times: Joe Mandese on the past, present, and future of journalism, media, and marketing
90: Musical artists Magic Giant lift up their voices and transport their fans
89: For Molly Catalano of Five Guys Burgers and Fries, it’s all about a maniacal focus on customer experience
88: Marketo CTO Manoj Goyal talks marketing automation, sales acceleration, engagement platforms, and innovation
87: CMO Tom Klein on marketing automation and the utterly original brand personality of MailChimp
86: Raja Rajamannar and the evolution of Mastercard’s “Priceless” campaign
85: Susan Vobejda finds a home at The Trade Desk
84: Cory Treffiletti is always trying to be a better version of himself
83: Carlos Mendez: "I thought this industry could use a little more math."
82: Adam Pierno finds his second act in the world of strategy
81: Allen Adamson and the challenge of a world that is spinning faster
80: David Baldwin is “a creative guy with options”
79: David Aaker on the power of stories and the fight for the soul of capitalism
78: Jose Aguilar of Nestlé believes in the importance of understanding both data and culture
77: Eric Asche’s greatest weapon in the battle against tobacco use: the truth
76: Laura Paz champions the use of AI in Subway’s Latin American markets
75: Tom Fishburne: “Everything I know about marketing I’ve learned from drawing cartoons”
74: The chips stack up nicely for Jennifer Saenz
73: Augustine Fou believes programmatic advertising needs to clean up its act
72: Alegra O’Hare: The brand genius behind Adidas Originals
71: Drew Neisser: Marketing’s renegade talks strategy, story, and courage
70: Bob Hoffman: The Ad Contrarian strikes again
69: Davis Smith believes doing good and building a great business can go hand in hand
68: For Pearle Vision’s Douglas Zarkin, marketing is very much an art and a science
67: From the Smurfs to the Olympics to neuroscience, Horst Stipp has seen (and researched) it all
66: Jonathan Cude and the value of fearlessness and resiliency
65: For Lincoln Bjorkman, it’s always about what’s next
64: For Paul Smith, it’s all about people, culture and authenticity
63: Byron Sharp tells us what branding is all about
62: Kevin Lane Keller always wants to be rigorous and relevant
61: Philip Kotler: Marketing’s old guard keeps a constant eye on the future
60: Bill Blubaugh and the brand you suck — that doesn’t suck
59: Bill Beck loves working for an iconic brand that cares
58: Angela Gusse finds the right flavor for Pop-Tarts
57: Welcome back, Colonel: George Felix and the revival of the KFC brand
56: Jeff Wurtzel unwraps Extra Gum’s winning campaign
55: Kristina Duncan and the reinvention of a cultural icon
54: Julie Hoffmann: the quintessential data-driven marketer
53: Ryan Davis goes big with Overwatch
52: Pete Carter at P&G believes in the power of an idea
51: A brand leader with a conscience: Kathleen Dunlop of Vaseline
50: Hungry for a startup: Mike Senackerib wants to bring joy to healthy
49: The Onion’s Head of Marketing Joe Fullman: Playing it for laughs — seriously
48: It’s all about the climb: Marketing VP Craig Rowley takes REI higher
47: 12 years and counting: Aon CMO Phil Clement is on a long run
One from the vault: A discussion with Assurance’s Stephen Handmaker
46: Clay Hausmann: The CMO stays in the picture
45: CMO Josh London is a marketer without borders
44: Jeff Meisel of the U.S. Census Bureau knows what counts
43: Mark Ritson tells the truth — the highly entertaining truth
42: Ryan Leslie: “Every single conversation is critical"
41: For Peloton head marketer Carolyn Tisch Blodgett, it’s all about people loving the bike
40: Professor Jan-Benedict Steenkamp provides a master class on global branding
39: Richard Socarides of GLG believes in the power of learning
38: Under Armour CMO Andy Donkin: “Find what’s working and hit the gas”
37: Deloitte CMO Diana O’Brien believes marketing comes to life on the front lines
36: On the contrary: Bob Hoffman on the state of the agency world
35: CMO Rand Harbert is an agent of change for State Farm Insurance
34: CMO Linda Boff markets GE as a digital industrial company
33: Esurance CMO believes embracing change creates great possibility
32: Elizabeth Windram of JetBlue finds excitement in ideas taking flight
31: U.S. Olympic Committee CMO Lisa Baird is in it for the long run
30: Seth Kaufman focuses on culture and team to create success at PepsiCo
29: Examining the “accelerating present" and its impact on business today
28: Martech and "the spirit of the pioneer" with Hancock Whitney Bank CMO Dan Marks
27: Every product tells a story - Hiscox Insurance Encourages Courage
26: Marketers can’t afford to treat consumers like computers
25: For Peter Horst, it’s critical to recognize simple human truths
24: Laurel Hodge and Imgur keep it real to connect with millennial men
23: There’s a RYOT going on: CMO Molly Swenson’s company leads the way in VR and immersive storytelling
22: MikMak and Rachel Tipograph are shaking up the world of millennial marketing
21: For modern American luxury brand Shinola, there’s no place like home
20: How Fast Growth B2B Firms Can Use Marketing to Drive Results
Avid Impact Podcast becomes Marketing Today with Alan Hart
19: 2015 Content Marketer of the Year Shares Experience and Advice for Those Looking to Produce ROI
18: Marketing's Role in Building a Great Workplace, The War for Talent, The Future of B2B Marketing
17: Marketing Talent, The Future of Marketing Leadership, Buick & Allen Edmonds Case Studies
16: Corporate Boards, Future CMOs and Impact on Company Performance
15: Gary Osifchin, Portfolio Lead, Biscuits NA, Mondelez - Honey Maid Brand
14: Chris Balach, Team Leader, Shopper Marketing & Consumer Promotions, Wrigley (former Sr. Brand Manager, Extra Gum & Mints)
13: Mark-Hans Richer, Global Chief Marketing Officer, Harley Davidson
12: Veronica Parker-Hahn, VP of Marketing at Oscar Insurance
11: Linda Lee, Global Advertising and Brand Director at GE Capital
10: Ana Russell, General Manager of Brand Marketing at Audi of America Inc.
9: Chris Stamper, SVP of Corporate Marketing at TD Bank
8: Alex Hoe, Executive Director of Marketing at American Greetings
7: Mark Tercek, CEO of The Nature Conservancy
6: Eric Fuller, Marketing Director at Pepsi
5: Matt Pechman, Director of Gins at Diageo
4: Tom Bick, Senior Director of Advertising and Integrated Marketing at Oscar Mayer
3: Vic Walia, Senior Director of Brand Marketing at Expedia
2: Daryl Evans, VP of Consumer Advertising and Marketing Communications at AT&T
1: Colleen Sellers, Group Brand Director at Johnson & Johnson

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Brilliant with 1 Myth bug bear
August 4, 2018 by FrogHopper UK from United Kingdom
Attention all small businesses enjoying the weekend but worrying about sales. Brilliant podcast to inspire you to disrupt the market and make ur brand famous. And with 0 marketing budget! My only bug bear is the usual criticism of market research. Consumers will always tell u new and different is bad and then it does brilliantly in market etc etc. This is an old MYTH!! Just do your research right with creative consumers!!! Yes those ones that buy your product!! Rant over. Otherwise love this....and have worked with Eat Big Fish in the past. https://www.marketing today podcast.com/104-mark-barden-of-eatbigfish-on-challenger-brands-and-the-age-of-disruption/ Lizanne Byrne FrogHopper
Awesome show, highly recommend!
June 7, 2018 by J. Barshop from United States
Alan and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business. Highly recommend listening and subscribing to Marketing Today if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!
Very insightful with A-list guests
October 5, 2017 by KhunKC from Philippines
The interviews are credible and enjoyable to listen to. With its range of guests - marketing gurus to CMOs - this podcast is a great source for insights and marketing inspiration!
Great Take Aways for Marketing Leaders
July 7, 2017 by CamMaxH from United States
Really have enjoyed these podcasts. Always a specific action item or two that I plan to shamelessly steal and try and make work for my company!
Always Worth A Listen
March 2, 2017 by LG in NC from United States
Great podcast. It's entertaining and smart and worthy of your time. I learn something new on every episode.

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