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In Adweek: 3 Ways Brands Can Thrive in an Ever-Changing Retail Industry

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Adweek picked up Alan’s article on how retailers are thriving in what has been called retail apocalypse by so many.

Excerpt of article:

Retail isn’t dead, just boring retail is. This assessment by John Costello, former president for global marketing and innovation at Dunkin’ Brands, simultaneously points out that the death of retail has been greatly exaggerated while letting retailers know that they must find ways to stand out to thrive.

To succeed in retail means evolving through innovation, smart marketing and working with strategic partners. And it’s important to point out that investment like this takes time and resources, an approach that private, equity-backed retailers typically aren’t willing to pursue, with Toys “R” Us being the most recent example.

In speaking with executives who work with or within thriving retailers, I found three examples that can spell success for retailers today…

Read the full article here: