Marketing Today: Live with Leland Maschmeyer & Maari Casey
February 4, 2020 @ 1:00 pm - 2:00 pmFree – $50
In-house, Freelance & Agencies: New Marketing Models for 2020
Adhoc freelance staffing vs. building a freelance bench vs. an internal agency vs. agency, what is best and when is it right to utilize. We will explore the transition within the creative industry to these alternative staffing options. It used to be an agency was the only option. Then it was agency and a freelancer when everyone went on vacation (so one-time, adhoc). Now the internal agency has emerged to replace or supplement agency partners, a flexible, but more permanent solution. This same divide is happening with freelance where companies are looking at freelance staffing as a permanent, yet flexible solution.
Leland Maschmeyer, Chief Creative Officer at Chobani.
Leland has built organizations honored as the most creative in the world and at Chobani, they have been recognized as “In-House Agency of the Year” (Ad Age), “Most Innovative Companies in the World” (Fast Co) x3, “30 Most Important Design Companies” (FastCo), “Design Company of the Year” Finalist (Fast Co), “Company of the Year” (Food Dive), “50 Best Places for Innovators” (Fast Co), “Company of the Year” (Food Dive), and “Brands That Matter” (Fortune).
His re-launch of the Chobani brand earned nearly 9 billion media impressions and praise as “literally and absolutely perfect” (AIGA Eye on Design). His global re-imaginations of Spotify, Instagram, and Chobani were each recognized as “Best of the Year” (Fast Co, Wired, Brand New). He partnered with Circle of Blue to launch “Designing Water’s Future” – an initiative at the World Economic Forum’s annual meeting which successfully put the clean water crisis onto the Forum’s agenda the following year. He co-authored “The Anti-CEO Playbook,” a TED talk enjoyed by over two million people. He has won recognition as “Global 30 under 30” (Campaign), “Young Influencer” (Ad Age), “Most Influential Designers Today” (HOW Magazine), “Design Thinking Leader” (IBM), “Tastemaker” (PDN Magazine), “Designer to Watch” (Graphic Design USA), and a World Economic Forum Young Global Leader finalist. He teaches in the School of Visual Arts MFA Program; He helps graduate students build creativity-centered businesses to address crises plaguing society, including single-use plastics, student debt, and underfunded public schools.
Maari Casey, CEO and Founder of Uncompany.
Maari is an ad-agency art director turned freelancer turned entrepreneur. After leaving the full-time agency space she set-out into freelance only to discover a void between the quickly growing talent pool of freelance consultants and clients looking to connect with this resource.
Uncompany was born to fill that need. In 2015 she started Uncompany to be the operating system for freelance. With her team, she is building a system for marketing teams, agencies, and brands to connect with high-caliber freelance talent, build project-based teams, and develop a custom freelance bench with simplicity and transparency in mind. Her model includes flexibility for those looking for staffing alternatives to traditional agencies but still with a desire to do great work.
Uncompany offers freelancers an alternative to two unsavory choices they often find themselves limited to–grinding, full-time work, or poorly paying freelance platforms–enabling them to get paid their worth, work with great clients, and do amazing work. For its clients, Uncompany offers an avenue for getting top-level creative work, when they need it, without job postings and phone calls.
Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups. He currently is also the chair of research and virtual roundtables at The CMO Club.
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