With the advent of GDPR, CCPA, and now a nearing “cookie-less” world, Marketing Today is highlighting some of our episodes that covered the many angles of privacy and tracking issues in marketing. Below is a round up of episodes that are sure to help you see many sides of the issues.
70: Bob Hoffman: The Ad Contrarian strikes Badmen
Bob takes down the rabbit hole of tracking and privacy with Adtech and Martech. It is a reality check for creepy practices and a wake up call to marketer on what they are doing. How will consumers view our industry?
91: Change with the changing times: Joe Mandese on the past, present, and future of journalism, media, and marketing
Joe Mandese, editor-in-chief at MediaPost, highlights his history of covering media and marketing. He then helps to explore alternatives to giving consumers sovereignty over their data (and paying them for it).
111: For Jascha Kaykas-Wolff at Mozilla, it’s a matter of trust
Jascha Kaykas-Wolff, former CMO at Mozilla, discusses the need for trust and lean data practices that Mozilla is advocating and putting in place to engender more consumer trust.
259: Alternative Solutions to Third-Party Cookies with Xaxis’s Nishant Desai
Nish Desai describes the move to a cookie-less world and what the likely solutions will be and the pros and cons.
265: Being a Good Steward of Data with Privacy Lawyer, Odia Kagan
Odia Kagan, privacy lawyer, tells us about the huge opportunity for marketers to design the right solution which stewards consumer data and provides real and meaningful value in exchange.