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December 13, 2017

75: Tom Fishburne: “Everything I know about marketing I’ve learned from drawing cartoons”

Tom Fishburne

In this week’s episode of “Marketing Today,” Alan talks with Tom Fishburne, the founder of Marketoonist, a content marketing agency that employs cartoons to make its point, and the author of “Your Ad Ignored Here.” His work reaches several hundred thousand marketers every week, and Seth Godin calls him the David Ogilvy of cartooning.

In discussing his work, Fishburne says, “It’s fun for me, as someone who comes from both marketing and cartooning, to think about how cartoons can help solve marketing challenges.”

He goes on to add, “Cartoons can ultimately bring empathy to a topic that can otherwise be very technical. Use humor as a bit of a Trojan horse — you get people laughing at certain behaviors or pain points — and it opens up a window to then deliver a deeper message.”

Highlights from this week’s “Marketing Today” podcast include:

  • Fishburne’s decision to move to Prague on a whim cured his aversion to risk and changed his life. ([1:36])
  • Fishburne describes his creative process. ([3:31])
  • Fishburne reveals the impetus behind his new book, “Your Ad Ignored Here” ([6:42])
  • The Jolly Green Giant and the disappearance of the captive audience. ([8:27])
  • The Shiny New Thing Syndrome — aka The Squirrel Phenomenon. ([11:45])
  • Fishburne finds humor in the friction of adapting. ([19:22])
  • The cartoon approach to content marketing. ([23:34])
  • Executive hoodies, anyone? Fishburne discusses his admiration for Betabrand ([31:54])
  • The future of marketing makes Fishburne think of “Minority Report.” ([34:48])

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