6: Eric Fuller, Marketing Director at Pepsi

[spp-player url=”https://chtbl.com/track/8DD17/https://dts.podtrac.com/redirect.mp3/traffic.omny.fm/d/clips/d5cb5b8d-30bb-4ccd-9f38-aa0700319938/962d4c65-fee8-4a35-9f9b-aa0700da6e70/106b7f6a-3943-446d-9484-aa0700e281c1/audio.mp3″]

Tips, advice, and insights from the industry’s top, award-winning marketers. Eric Fuller from Pepsi Co. talks with Alan Hart about what made the company’s Super Bowl half-time show sponsorship with Beyonce so successful, as well how the company implements brand storytelling, consumer’s interaction with media, and leveraging every element of the marketing mix.

Leave a Reply