Skip to content

368: Adding Meaningful Insights and Activating Data with Vincent Washington, VP of Unified-CXM Best Practices Group at Sprinklr

368: Adding Meaningful Insights and Activating Data with Vincent Washington, VP of CXM Best Practices Group at Sprinklr

Vincent Washington is the Vice President of the Unified Customer Experience Management Best Practices Group at Sprinklr. With four years of experience at the company, Vincent has a diverse professional background, having worked previously at Amazon, UPS, LinkedIn, and BlackBerry. With his extensive experience in various roles and seeing technology come and go, he has learned that only authentic relationships built on mutual respect and genuine interest stand the test of time. When it comes to CXM, Vincent advocates for the inclusion of relevant insights related to existing conversations rather than forcefully inserting messages that do not align with the context, resulting in the best long-term outcomes.

In this episode, Alan and Vincent discuss the evolution of Sprinklr, which has transformed from a digital listening and social media management platform to a comprehensive Unified-CXM solution. Through breaking down data silos and gaining a deeper understanding of customers, Sprinklr, in collaboration with Adobe, can provide a holistic view of the customer and enable businesses to create personalized marketing and advertisements that are more targeted and relevant. Vincent also shares his valuable insights on CXM best practices, including warnings against common mistakes that brands make while attempting to remain relevant and ways AI can be incorporated into CXM strategies.

In this episode, you’ll learn:

  • How Sprinklr has evolved
  • CXM Best Practices
  • How AI can be used in CXM strategies

Key Highlights: 

  • [01:10] Introductions 
  • [01:55] Sprinklr and Adobe partnership
  • [02:40] The latest and greatest at Sprinklr
  • [04:00] CXM Best Practices
  • [07:10] A better way to view the world to boost CXM
  • [08:00] Milk’s favorite cookie
  • [08:40] Adobe’s powerful partnerships and nostalgia
  • [10:25] Technology is going to change, but relationships will remain.
  • [11:30] Smiles are universal, and empowerment is paramount.

Thank you to our sponsor:

PartnerHero: to waive set-up fees, go to and mention “Marketing Today” during onboarding!

Resources Mentioned: 

Follow the podcast: 

Connect with the Guest: 

Connect with Marketing Today and Alan Hart: 

Post-Production Credits: