As a world traveler who loves to learn, Stacey Pool embodies the “growth mindset”. With over twenty years of experience in consumer marketing, she has held a variety of leadership roles across multiple industries and has a strong track record of utilizing guest insights to deliver strong business results.
In this episode, Alan and Stacey discuss the brand refresh she is leading at Noodles & Co. with digital initiatives and data components. Stacy knows it is people that fuel it all and has learned that being a balanced leader requires you to be able to adjust quickly to changing needs.
In this episode, you’ll learn:
- The importance of broadening your skill set and being an agile leader
- The way digital and physical engagement intersect
- How Noodles & Co. is using data to improve both the guest experience and profit margins
Key Highlights
- [03:45] Dow did Stacy end up as CMO at Noodles & Co.
- [07:00] How lateral moves helped Stacy in her current executive roles
- [09:00] The importance of agility and cross-training in leadership
- [10:45] What Stacy learned from her transition to the food industry
- [13:20] Noodles & Co. overview and differentiators
- [15:20] The new brand positioning Stacy brought to the company
- [18:25] The 100-day action plan and how it had to be adjusted
- [21:00] How Noodles & Co. is approaching the digital transformation
- [24:00] The data world Noodles is trying to build
- [26:50] How data storage and usage have evolved
- [28:25] How Stacy approaches the people side of the business
- [32:10] The two experiences that shaped who Stacy is as a person
- [33:50] Why people should give themselves more grace
- [35:15] The importance of CDPs for marketers
- [37:22] The work Stacy is doing with Community First and other brands to watch
- [40:15] The threat of the unknown and the need to pivot quickly
Resources Mentioned:
- Stacey Pool
- Noodles & Co.
- Brand Refresh and positioning – Uncommon Goodness
- Digital efforts
- CDP – customer data platform
- Community First Foundation in Colorado where Stacey is on the board
- Brands mentioned: Wingstop, Raising Cane’s, Shake Shack, Cava, Kiwi Crate subscription service, Athleta
Follow the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
- Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
- Listen in Spotify (Link: http://spoti.fi/2mCUGnC)
Connect with the Guest:
- https://www.linkedin.com/in/staceyjopool/
- https://twitter.com/StaceyJo
- https://twitter.com/noodlescompany
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- LinkedIn Alan - https://www.linkedin.com/in/alanhart
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