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342: Gaining Relevance and Connecting to Consumers with Laura Hutfless, CEO and Co-Founder of FlyteVu

Laura Hutfless operates at the intersection of brands and culture makers. She works with founders who have passion and brands that have a purpose to help them use ad dollars to drive change, understand where their consumers are, and leverage those spaces to change perceptions and earn trust. 

In this episode, Alan and Laura discuss the difference between creating culture versus chasing culture, integrating versus interrupting, the importance of having a 2-way exchange with consumers, and why marketers need to lean into web3.

 In this episode, you’ll learn: 

  • How consumers and pop culture need to guide marketing plans
  • Why clients come to FlyteVu 
  • The importance of building community, not just follower counts

 Key Highlights 

  • [01:40] Becoming a new mom
  • [04:10] Laura’s path to founding FlyteVu
  • [06:30] Why brands need to connect to consumers through pop culture
  • [08:00] Starting with the headline you want to create and work out from there
  • [09:00] Examples of what Flyvu clients are looking for 
  • [12:00] What brands should be focused on in regard to culture
  • [15:00] Power of having partners who are aligned with brands values
  • [16:30] How marketing leaders should approach marketing 
  • [17:20] Why FlyteVu is moving into web3
  • [18:30] Web3 educational workshop series
  • [20:50] What is Fv Incubator
  • [24:25] Underlying purpose to why Laura launched FlyteVu
  • [27:45] The power of the FlyteVu Fund
  • [30:00] Do you need a big budget to make a big impact?
  • [32:20] A story speaking to the power of imaginative deals 
  • [33:55] How a sudden loss impacted Laura’s worldview
  • [38:00] Laura advice to her younger self 
  • [39:20] Brands Laura thinks people need to take notice of 
  • [41:30] How being encumbered by the process is a threat to marketers 

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