DeNora’s experiences as a teenager quickly shaped how she viewed the world and her role in it. With a passion for civic engagement and empowering young people, DeNora found a home at DoSomething.org where she uses social understanding and data to inspire action.
In this episode, Alan and DeNora discuss why brands should care about their social impact, how Gen Z is forcing companies to evolve, and the Holy Grail of marketing: how to get people to really buy into what we are promoting.
In this episode, you’ll learn:
- How DoSomething.org is fueling young people to change the world
- The “secret” to getting people to take action
- The power of being intentional, honest, and centering social good
Key Highlights:
- [01:20] The experience that solidified DeNora’s interstate in civic engagement
- [03:50] Denora’s path to becoming CEO of DoSomething.org
- [10:20] How DoSomething is meeting the moment to transform the future
- [14:45] What do young people care about today and why
- [17:35] Young people have evolved beyond being influenced by the simple CTA
- [22:00] The impact DoSomething is driving by giving them tools
- [24:15] The power of being intentional, honest, and centering social good
- [26:00] Why brands should care about their social impact
- [27:50] How the role of civic engagement has changed with today’s workforce
- [28:30] Centering young people in the dialogue may help us find better solutions
- [31:40] The formative experiences and people that define DeNora
- [33:15] What is COVID Clarity?
- [34:00] DeNora’s advice to her younger self
- [34:55] Marketers have to evolve to meet the upcoming generations
- [36:30] Three things companies need to consider to stay relevant
- [38:20] Which brands are connecting the dots between their brand and consumer’s concerns
- [40:10] Young people are the biggest opportunity AND biggest threat to marketers
Resources Mentioned:
- DeNora Getachew
- DoSomething.org
- DoSomething.org Partners
- DoSomething.org Scholarships
- Brands of interest: Patagonia, Live Nation, Foot Locker, NBA – No Games on Election Day
Follow the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
- Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
- Listen in Spotify (Link: http://spoti.fi/2mCUGnC)
Connect with the Guest:
- https://www.linkedin.com/in/denora-getachew/
- https://twitter.com/DeNoraGetachew
- https://twitter.com/dosomething
Connect with Marketing Today and Alan Hart:
- Twitter Alan B Hart - http://twitter.com/abhart
- LinkedIn Alan - https://www.linkedin.com/in/alanhart
- Twitter Marketing Today - http://twitter.com/themktgtoday
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