The state of diversity, equity, and inclusion has changed rapidly since the pandemic. Thankfully, Celeste Warren is here to help us understand how to navigate it. No matter if you’re a C-Suit executive, a middle manager, or an individual employee she takes us through the important steps you can take to become a D&I ambassador and how it impacts the bottom line.
In this episode, Alan and Celeste discuss how recent events have changed the way we think about D&I, as well as why having a good grasp on it is vital to connecting with your customers and retaining top talent.
In this episode, you’ll learn:
- How social and cultural factors shifted the importance and implementation of D&I practices
- Ways leaders and employees at every level can enact change
- Why understanding D&I is vital to successful marketing campaigns
Key Highlights
- [04:10] Celeste’s path to D&I at Merck
- [10:00] What inspired Celest to write her new book
- [13:40] The current state of D&I in corporate America
- [18:15] The importance of C-Suite leaders taking accountability
- [20:30] The role of middle management
- [25:25] How can individuals be D&I ambassadors
- [29:15] Three easy steps to become an ambassador
- [33:35] Why understanding D&I is vital to successful marketing
- [38:10] How can organizations do social activism the right way
Resources Mentioned:
- Celeste Warren
- Diversity & Inclusion at Merck
- How to Be a Diversity and Inclusion Ambassador: Everyone’s Role in Helping All Feel Accepted, Engaged, and Valued
Follow the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
- Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
- Listen in Spotify (Link: http://spoti.fi/2mCUGnC)
Connect with the Guest:
Connect with Marketing Today and Alan Hart:
- Twitter Alan B Hart - http://twitter.com/abhart
- LinkedIn Alan - https://www.linkedin.com/in/alanhart
- Twitter Marketing Today - http://twitter.com/themktgtoday
- Facebook Marketing Today - https://www.facebook.com/themktgtoday/
- LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/