Using her background as an engineer, Linda Lee, CMO of Meals & Beverages at Campbell Soup Company, institutes the Scientific Method in marketing the large portfolio of brands under the Campbell umbrella. Starting in product development at P&G, her career journey led her into marketing at notable companies like P&G, General Mills, Cadbury, Ipsos, and Stonyfield.
This episode shares Alan and Linda’s discussion of her career journey, how she is modernizing a storied brand and its multiple brands, and why she feels saying yes opens new doors.
In this episode, you’ll learn:
- How in-home insights are critical to today’s marketing and how it has changed since COVID
- How to use the Scientific Method in marketing brands
- How Campbell is driving product innovation and development
Key Highlights
- [00:33] Linda’s superpower
- [01:46] Linda’s career journey
- [09:44] How Linda is modernizing this brand that has stood the test of time
- [12:04] Linda’s starting point with a giant portfolio and customer insights
- [15:18] Thoughts on the in-home component of marketing
- [20:34] Driving product innovation and development
- [23:34] Bringing that innovation to life
- [27:58] An experience that defines Linda
- [30:28] Linda’s advice for her younger self
- [30:45] What marketers should be learning more about
- [35:52] Where Linda feels brands are living now
- [37:22] The biggest opportunity and threat for marketers today
Resources Mentioned:
- Linda Lee
- Campbell Soup Company
- Career stops: P&G, Mondelez, Ipsos, Stonyfield, Chef’s Cut Real Jerky, Campbell Soup Company
- Portfolio of Brands: Campbell’s, Pacific Foods, Prego, Pace, Swanson, V8, Chunky
- Andy Warhol Campbell Soup Cans
- New York City Pace Commercial
- Campbell Soup Ad – Made for Real, Real Life (Mom in the supermarket)
- Chunky Spicy Chicken Noodle Soup
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