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306: Earning the Customer Relationship with Vista’s Ricky Engelberg

Ricky Engelberg, CMO at Vista

Ricky Engelberg is the Executive Vice President and Chief Marketing Officer at Vista.

Vista is a marketing partner to millions of small businesses around the world. As CMO, he oversees important functions such as customer experience and digital product.

In this episode Alan and Ricky discuss his early career in the entertainment industry in Athens, Georgia, and how that has shaped his career and how he sees the world today. Tune in to hear more about how the experience made him realize the importance of finding your audience and investing in relationships to make them successful.

In this episode, you’ll learn:

  • The art of finding your audience
  • Creating a customer relationship across all product offerings
  • What makes a successful partnership

Key Highlights

  • [01:41] Ricky’s early entertainment career
  • [04:37] Learning how to find the right audience
  • [09:23] Vista’s mission and vision
  • [13:26] Building customer relationships
  • [15:54] The shift to partnerships in creating brand awareness
  • [19:12] Vista’s partnership with Humberto Leon
  • [24:40] The ingredients for a successful partnership
  • [29:22] An experience that makes Ricky who he is today
  • [31:43] Ricky’s advice to his younger self
  • [34:34] What marketers should be learning more about
  • [39:19] The biggest threat and opportunity to marketers

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