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305: Being Curious Enough to Fill the Gap with Lindsay McCormick

Lindsay McCormick, CEO and Founder of Bite

Lindsay McCormick is the Founder and CEO of Bite, which stands for “Because it’s the earth.” They are makers of plastic-free and cruelty-free products on a mission to become the world’s most sustainable personal care company.

Lindsay has built Bite into a multi-million dollar company, aiming to remove plastic from our everyday routines. Her first product, toothpaste tablets went viral in 2018, and since then they’ve added several other products to the Bite brand umbrella.

In this episode Alan and Lindsay discuss her path to founding the company, as well as the moment she turned down a six-figure deal from both Mark Cuban and Kevin O’Leary on Shark Tank.

Listen to the full episode to learn more about filling a market gap and always having an innovative mindset.

In this episode, you’ll learn:

  • Leaning into “filling the gap”
  • Sticking to what’s important
  • Having a “we can always be better” mindset

Key Highlights

  • [01:44] Lindsay’s favorite outdoor activities
  • [02:42] The path to founding Bite
  • [03:55] From TV to toothpaste
  • [05:52] Bite’s mission and vision
  • [07:11] Adding other products to the brand
  • [09:25] Becoming an amateur chemist
  • [11:04] Working two jobs to build Bite
  • [13:43] Presenting to Shark Tank
  • [16:12] Marketing products through advocates
  • [19:45] Experimenting with digital marketing
  • [21:54] An experience that’s made Lindsay who she is
  • [24:10] Lindsay’s advice for her younger self
  • [24:30] What marketers should be learning more about
  • [26:11] Brands and organizations Lindsay follows
  • [27:44] The biggest threat and opportunity for marketers

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