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301: The 7 Global Marketing Trends You Need to Know with Deloitte’s Jennifer Veenstra

Jennifer Veenstra, Head of Global CMO Program at Deloitte

Jennifer Veenstra is the Executive Leader of the Deloitte Global CMO program.

In this episode, Alan and Jennifer discuss the Global CMO program, what it includes, as well as the other types of programs Deloitte offers to up-and-coming chief marketing officers. As a part of her role, Jennifer helped conduct Deloitte’s 2022 Global Marketing Trends Report where they discovered seven key trends marketers should pay attention to going into the new year. During the conversation, Jennifer helps describe their findings and how each of the seven trends can impact marketers’ strategies today.

Later in the episode, Alan and Jennifer dig deep into three of them: building the intelligent creative engine, designing a human-first data experience, and elevating the hybrid experience. Listen to the full episode to learn why they are so important.

In this episode, you’ll learn:

  • What global marketing trends you should pay attention to
  • Balancing human-first with data mining
  • Creating a cohesive customer experience

Key Highlights

  • [01:40] Jennifer was a professional shredder
  • [02:54] Jennifer’s path to Deloitte
  • [04:20] What is Deloitte’s CMO program
  • [06:12] Seven global marketing trends to watch
  • [10:34] Building the intelligent creative engine
  • [15:32] Designing a human-first data experience
  • [20:00] Elevating the hybrid experience
  • [22:22] Comparing experiences across industries
  • [24:28] An experience that defines Jennifer
  • [26:31] Jennifer’s advice to her younger self
  • [27:05] What marketers should be learning more about
  • [28:09] The brands and causes Jennifer follows
  • [29:12] The biggest threat and opportunity for marketers

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