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293: Blockchain and the Future of Marketing with Peter Shankman

Peter Shankman

Peter Shankman is a five-time, bestselling author and entrepreneur, and a corporate keynote speaker. He focuses a lot on customer service and the new and emerging customer economy.

In this episode, Alan and Peter discuss his way of thinking and his living with attention deficit hyperactivity disorder (ADHD). Later they transition to PR and then dive down the rabbit hole of Web 3.0, what it is, and what it means for the future of marketing.

Listen to hear more about the Web 3.0 revolution and the next evolution of web technology.

In this episode, you’ll learn:

  • Why you need to be useful and helpful
  • Understanding where blockchain fits in our future
  • The importance of creating with your audience in mind

Key Highlights

  • [02:22] Describing what Peter does
  • [03:40] ADHD as a superpower
  • [06:29] Peter’s advice for those suffering with ADHD
  • [07:44] Thoughts on PR as the only consistent marketing tactic
  • [10:58] What’s changed in PR?
  • [15:11] How blockchain applies to the future
  • [20:02] Creating with your audience in mind
  • [26:57] Listen to what people have to say
  • [29:34] Learning from electric cars
  • [31:04] “Hot or not” with Peter
  • [36:08] Peter’s advice for marketers
  • [38:55] An experience that defines Peter, makes him who he is today
  • [40:04] Peter’s advice for his younger self
  • [41:54] What marketers should learn more about
  • [42:35] The organizations and brands Peter follows
  • [43:15] The biggest threat and opportunity for marketers

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