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281: Unexpected lessons in leadership and marketing with StockX CMO Deena Bahri

Deena Bahri, CMO at StockX

Deena Bahri is the Chief Marketing Officer at StockX, a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories, and collectibles.

In this episode, Alan and Deena discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, ā€œWe’re never just sitting back and saying, oh, we’ve got this covered. We know exactly how to do that.ā€

Listen to hear Deena’s approach to leadership and how she is embracing new opportunities to grow while never losing sight of the customers’ needs.

In this episode, you’ll learn:

  • Forgive yourself when you aren’t perfect
  • Always seek improvement
  • Focus on building trust with your customer

Key Highlights:

  • [01:29] What has motherhood taught Deena about marketing?
  • [04:51] Deena’s journey to StockX
  • [06:57] What even is StockX?
  • [14:08] Seizing growth opportunities
  • [17:45] Marketing to sellers and buyers
  • [19:43] Deena’s approach to leadership
  • [21:40] Defining moments in Deena’s life
  • [24:49] Advice to her younger self
  • [25:53] Don’t underestimate data and analytics
  • [27:18] Brands to follow

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